Now you can get all your makeup essentials while shopping for the latest fall trends, thanks to Urban Outfitters' new makeup line, Ohii. While the millennial-favorite retailer already carries cult-favorites like Mario Badescu Facial Spray with Aloe, Herbs, Rosewater and the top-rated Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette, Ohii is their first ever in-house beauty brand. The trendy 13-piece collection includes a highlighter, mascara, eyeshadow pallette, and more, all of which are cruelty and paraben free.
Makeup-wearers won't be breaking the bank with this beauty line anytime soon because everything in the collection is under $25. Not only did Urban Outfitters make their makeup line accessible to everyone, they also designed the products to be Instagram-worthy. With its pastel aesthetic—ranging from baby blue to peachy pink—along with the vintage typewriter font, this collection will make any millennial swoon.
Mark your calendars because you'll be able to snag the entire 13-piece collection starting September 10. Of course, Ohii will be launching at Urban Outfitters store and online at urbanoutfitters.com.
Are you looking forward to Urban Outfitters' new makeup line? What is your opinion on retailers venturing into the cosmetic world? Share your thoughts down below!