Everything to Know About Urban Decay's New Foundation

And concealer too!

ByCaitlin M.

Are you ready for some of the biggest makeup news we've heard all summer? Get ready for a brand new addition to the Urban Decay Naked family—and this time, it comes in the form of a foundation. Meet the new Stay Naked Weightless Liquid Foundation by Urban Decay ($39 at urbandecay.com). 


courtesy urban decay/instagram


Not only is this new one of the most anticipated from the brand, but it's one of the most-buzzed about in the beauty world in general. And for good reason. The new range of liquid foundation features 50 shades with nine shade intensities, three master tones, and seven undertones, so that just about anyone and everyone who craves coverage can find their match.

As far as the formula itself, it promises a matte finish that mimics real skin and stays true to its shade even after applying. As far as coverage, expect this liquid formula to be medium yet buildable and still breathable. Plus, it's waterproof with up to 24 hours of wear time.

courtesy urban decay


But a new do-it-all-foundation isn't the only new launch hitting the UD fam. There's also the new Stay Naked Correcting Concealer ($29 at urbandecay.com), which can be used as anything from a spot corrector to a highlighter. Similar to the foundation, the new concealer offers up to 24 hours of wear with a real-skin, matte finish. This time, choose from 25 shades to find your match. But what's really catching our eyes here is the unique wave-designed applicator tip. Opt for the flat side for lighter coverage while the curve can help you achieve a fuller-coverage look. Pretty cool, huh?


courtesy urban decay/instagram


The new Stay Naked foundation and concealer are both available at urbandecay.com beginning July 19, on ulta.com starting July 21, and on sephora.com starting July 29.


What do you think? Would you try this new foundation from Urban Decay? Share your thoughts on the new launch here!