This has been my every day go-to for MONTHS. I have brown hair but my brows are extremely light and very hard to see. It may seem a little pricey for an eyebrow pencil, but it's money absolutely well spent. I've been using mine religiously for 6 months already and it's still going. One of the main things I love about this is its versatility: I can just fill in my natural brow shape lightly to show the world I do, in fact, have eyebrows or I can press harder and go outside of my natural brows for a darker and more defined look. I have dipbrow as well, which is great, but this takes a fraction of the time and even less skill to get a good look. I've got 3 kids so I need fast and flawless. And the attached spoolie is a lifesaver! This is now a staple in my bag.