I am a minimal makeup wearer and this product is perfect for me. I have sparse eyebrows so I use a little powder/pencil to thicken them up, dab on some pressed powder all over my face for shine control, then use this brow mascara for a bit more definition. I adore it. Thankfully it doesn't flake off or smudge. It dries very quickly and stays put. It comes off with normal eye makeup remover. I wouldn't be without this product. I initially tried the lighter color as I thought the dark brown color would be too dark for me, but the lighter color did absolutely nothing. I stepped it up to dark brown and never looked back.