The Top 10 Beauty Products on Tiktok


Corrie D.
ByCorrie D.

Video sharing platform Tiktok is known for its dance crazes and lip syncs, but it is quickly becoming a place for trends and product discovery. From toothpaint to blueberry cookies, tiktokkers are finding and trying new things all the time.

To find out which beauty brands are top of mind for tiktokkers, the research team at Australia-based LOOKFANTASTIC analysed view counts on popular beauty products to reveal the trending hair and beauty products on the app. We have pulled together the top ten products they uncovered and paired them with reviews from our Influenster community.  

Photo and review by Alexis A.

10. Isle of Paradise Self Tanning Drops - 18.3 million views on Tiktok

Number ten on the most popular beauty products on Tiktok list is Self Tanning Drops by Isle of Paradise. Simply add these color-correcting Self Tanning Drops to your moisturizer. It is formulated with a brightening Oxy-Glow™ complex and packed with organic tanning actives and avocado, chia seed, and coconut oils for a happy, hydrated glow. For a light tan: choose peach. For a medium tan: choose green. For a dark tan: choose violet. 

Photo and Review by Oriana D.

9. Dr Jart+ Cicapair Colour Correcting Treatment - 20.7 million views on Tiktok

Cicapair™ Tiger Grass Color Correcting Treatment reduces the redness of blemishes. It provides SPF 30 protection from UV light, and it forms a dust barrier to protect the skin from the environment while enhancing the skin's viability.

Photo and Review by Lauren D.

8. L'Oreal Paris Infallible Foundation - 24.2 million views on Tiktok

This longwear, matte foundation from L'Oréal Paris was a 2019 Reviewer's Choice winner here on Influenster. It provides medium-to-full buildable coverage in an ultra-thin liquid, that lasts all day and allows the skin to breathe. The formula's three oil absorbers resist sweat, water, and transfer. The ultra-thin liquid, and comes in 30 shades for every skin tone.

Photo and Review by Elina J.

7. L'Oreal Paris Telescopic Mascara - 38.5 million views on Tiktok

L'Oréal's Telescopic Mascara features a special brush with a flat side to lengthen lashes up to 60%, and a comb side to separate lashes with precision. The fragrance-free formula removes with soap and water. 

Photo and Review by Maggie M.

6. Too Faced Lip Injection - 41.8 million views on Tiktok

The Lip Injection line from Too Faced features a number of products including lipsticks, plumpers, tints, and gloss. You may know the brand for their Better Than Sex mascara, but its their lip volumizers that have caught Tiktok's eye lately. 

Photo and Review by Genesis M. Aisha O.

5. Denman Brush - 50.1 million views on Tiktok

Developed by John Denman Dean in Ireland after encountering Nylon in the US in 1938, Denman brushes have long been a mainstay for professional and celebrity hair stylists. Today the brushes are sold in over 60 countries, customized for detangling, blow-drying, and styling techniques. 

Photo and Review by Melody R.

4. NYX Shine Loud Lip Gloss - 53.2 million views on Tiktok

This 2-in-1 lip color from NYX promises bold color with a blinding shine. Simply pair the high-pigment base coat, infused with lip-loving oils, with the ultra reflective top coat for the loudest shine you've ever seen. 

Photo and Review by Griselda M.

3. Revlon Pro Collection One Step Dryer and Volumiser - 100 million views on Tiktok

If detangling, straightening, and drying your hair is a huge time suck, this all-in-one brush and dryer combo from Revlon might be the game changer yoou've been looking for. The unique oval brush design quickly creates volume at the root and beautiful curls at the ends in a single pass, for salon blowouts at home.

Photo and Review by Genesis M.

2. Vaseline Original Unscented Petroleum Jelly - 181.2 million views on Tiktok

This multi-tasking OG product is good for dry or cracked skin, chapped lips of course, but our members get creative with this classic, using it on eyelashes, mixing it with eyeshadow, applying it to mild burns or healing tattoos and more. The resurgence of the product as a trend has to do with "slugging" where Vaseline is applied as the last step of a nightly skincare routine to "lock in moisture and hydration." 

Photo and Review by Alicia H.

1. Beautyblender - 244.1 million views on Tiktok

Coming in at the number one spot on our list is arguably the most famous of makeup sponge brands (but 2nd to Real Techniques on Influenster). Beautyblender makes it easy to apply your makeup, wet or dry, and is a staple in most beauty routines. Just don't forget to clean your sponges and brushes regularly! 


Do you have a tiktok account? If so, be sure to follow Influenster there! 

About the Author
Corrie D.
Corrie D.
Former Influenster. You can see my reviews and product insights on my OG Influenster account: @corriedavidson. Follow me on Instagram @CorrieReviews, YouTube @CorrieDavidson, tiktok @CorrieDavidson.
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