Bargain beauty lovers beware. You're about to become overwhelmed with excitement. Cult favorite (and wallet-friendly) skincare brand The Ordinary is headed to Sephora. And it's happening a whole lot sooner than you might think.
Starting December 20, you'll be able to shop several of Toronto-based Deciem's products from the company's Instagram famous brand, The Ordinary, online at Sephora reports WWD. The brand known for potent ingredients and transparent marketing has already built a huge following via social media, so we can only imagine what a Sephora launch will do for their fan base!
Although not all of the brand's products will be available, a notable amount will be up for grabs at the beauty retailer, which is great news as many of the products (like the foundation) are known to sell out. Curious which products Influensters can vouch for? Take a peek at some of the best they've tested! And of course, The Ordinary will stay true to their shockingly low prices. How low? We're talking $10 for a retinol and $8 for a serum.
But, the brand isn't stopping with online domination. They have plans to hit stores IRL too. They're set to roll into select Sephora stores come March 2018, and they're even planning to open several stand-alone stores in the U.S. over the next six months. (If you're in Manhattan, Miami, Los Angeles, or San Francisco, be on the look out as you're all getting a brick-and-mortar store very soon!)
So mark those cals for December 20, Influensters—and be sure to visit Sephora.com. We're already clearing out space in our beauty cabinets.
Have you tried The Ordinary? Which product is your favorite? Sound off below!