The Most Popular Beauty Products on Influenster: 16MM Reviews

Based on 15,676,201 Influenster Reviews

When it comes to beauty products, we know Influensters have tried it all. From haircare to skincare and everything in between, there's not a product our Influensters haven't reviewed! But are you curious which products stand above the crowd? Out of 10 million reviews, these are the 15 most popular beauty products on Influenster. Did your favorite make the cut?

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Highlighted Review
ByCassidy H.said...
I wasn't really into makeup until recently and I had always heard from friends how much they loved their Naked Palettes. I thought that they were all crazy for paying over $50 for some eye shadow. However after I got more intrigued by eye shadow I really wanted to get something that would work well for a neutral eye. I did my research and this palette came up a lot. It's easy to use and you can get many, many looks from it. I use it every time that I wear eye shadow and I wear it with e.l.f. eye primer. It stays on all day and the pigmentation is nice. Yes it's expensive but totally worth it. It goes on well and isn't too chalky or buttery. I like to put the shades naked and buck in and above my crease, darkhorse in my outer corners and sin or sidecar directly on my lid. It's a great neutral look. I also like the double-ended brush that came with it. I use it with the palette. I purchased this item at an outlet mall store (can't remember which one) and got 10% off which was nice! If you can, I would use a coupon with it. It helps to soften the blow of spending so much $$$!
I wasn't really into makeup until recently and I had always heard from friends how much they loved their Naked Palettes. I thought that they were all crazy for paying over $50 for some eye shadow. However after I got more intrigued by eye shadow I really wanted to get something that would work well for a neutral eye. I did my research and this palette came up a lot. It's easy to use and you can get many, many looks from it. I use it every time that I wear eye shadow and I wear it with e.l.f. eye primer. It stays on all day and the pigmentation is nice. Yes it's expensive but totally worth it. It goes on well and isn't too chalky or buttery. I like to put the shades naked and buck in and above my crease, darkhorse in my outer corners and sin or sidecar directly on my lid. It's a great neutral look. I also like the double-ended brush that came with it. I use it with the palette. I purchased this item at an outlet mall store (can't remember which one) and got 10% off which was nice! If you can, I would use a coupon with it. It helps to soften the blow of spending so much $$$!
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Highlighted Review
ByMolly Z.said...
I've been using this foundation for about 3 weeks now and I'm in love. I have very fair skin and often struggle to find affordable foundations that match my skin tone so whenever I find one that looks like a potential color match, I try it out. I bought it at Target in shade 110 Porcelain and was surprised at how great a match it was. It looked a bit yellow in the bottle, but once I've applied it and blended it thoroughly, it doesn't look yellow and does a great job of neutralizing the redness of my skin. I have oily skin and this does a great job of keeping me matte throughout the day. I usually still apply powder (I use the Lorac Porefection baked powder), but if I don't apply powder, my skin still stays matte for much longer than it would with any other foundation. I would consider this to be medium coverage. My other go-to foundations are the Nars Sheer Glow (light coverage) and Revlon Colorstay (full coverage) and this feels like a perfect medium between the two. It sets very quickly (which I love, but others may not) and dries to an almost powder finish. It' s not the most longwearing foundation I've ever used, but I'm still very happy with how it holds up throughout the day. I've been reaching for it more often than my high-end foundations since I've purchased it and I plan on repurchasing once I run out. Great foundation for a great price!
I've been using this foundation for about 3 weeks now and I'm in love. I have very fair skin and often struggle to find affordable foundations that match my skin tone so whenever I find one that looks like a potential color match, I try it out. I bought it at Target in shade 110 Porcelain and was surprised at how great a match it was. It looked a bit yellow in the bottle, but once I've applied it and blended it thoroughly, it doesn't look yellow and does a great job of neutralizing the redness of my skin. I have oily skin and this does a great job of keeping me matte throughout the day. I usually still apply powder (I use the Lorac Porefection baked powder), but if I don't apply powder, my skin still stays matte for much longer than it would with any other foundation. I would consider this to be medium coverage. My other go-to foundations are the Nars Sheer Glow (light coverage) and Revlon Colorstay (full coverage) and this feels like a perfect medium between the two. It sets very quickly (which I love, but others may not) and dries to an almost powder finish. It' s not the most longwearing foundation I've ever used, but I'm still very happy with how it holds up throughout the day. I've been reaching for it more often than my high-end foundations since I've purchased it and I plan on repurchasing once I run out. Great foundation for a great price!
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Highlighted Review
ByKristen J.said...
I love this lip balm! I recently started really getting into tinted lip moisturizers. The wide selection of colours and scents makes it easy for almost anyone to use. I like the amount of colour that is used in the lip balm. It is very subtle, but still is noticeable. The application is very smooth, and keeps my lips moisturized for long periods. It is also very affordable, and easily accessible in a lot of places. I got mine from Dollarama for only $3!
I love this lip balm! I recently started really getting into tinted lip moisturizers. The wide selection of colours and scents makes it easy for almost anyone to use. I like the amount of colour that is used in the lip balm. It is very subtle, but still is noticeable. The application is very smooth, and keeps my lips moisturized for long periods. It is also very affordable, and easily accessible in a lot of places. I got mine from Dollarama for only $3!
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Highlighted Review
ByHaley N.said...
This is one of the few items I truly count with my "holy grail" products. I bought it because it was so recommended and so raved about. I have oily eyelids, and they crease so, so badly. I didn't bother with eyeshadow primer before I bought this. I just assumed that my eyeshadow was going to crease no matter what. But I finally bit the bullet and bought this product. I am so glad I did! It is affordable, and it lasts so long, the price is negligible. I use a tiny amount, and let it sink into my skin while I do other things on my face. That is important for this primer. The consistency is on the thicker side, but I don't mind that. I use it even for liner only days. It's mattifying and keeps my lids from becoming oil slicks. It brings out the pigment of even the most low end eye shadows. It doesn't affect blendability, and it just makes the colors stay. You won't ever find me without this product in my collection.
This is one of the few items I truly count with my "holy grail" products. I bought it because it was so recommended and so raved about. I have oily eyelids, and they crease so, so badly. I didn't bother with eyeshadow primer before I bought this. I just assumed that my eyeshadow was going to crease no matter what. But I finally bit the bullet and bought this product. I am so glad I did! It is affordable, and it lasts so long, the price is negligible. I use a tiny amount, and let it sink into my skin while I do other things on my face. That is important for this primer. The consistency is on the thicker side, but I don't mind that. I use it even for liner only days. It's mattifying and keeps my lids from becoming oil slicks. It brings out the pigment of even the most low end eye shadows. It doesn't affect blendability, and it just makes the colors stay. You won't ever find me without this product in my collection.
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Highlighted Review
ByTiffany L.said...
This is the only mascara you will need if you are in need of voluminous, sexy eye lashes. It is long lasting and not too heavy. I always feel like a rock star when I wear this mascara (and I have a few that I rotate through on occasion). I got my first tube of Better Than Sex mascara in a value pack at Christmas-time from Sephora and it is an investment I make a few times a year now. It's not terribly expensive and I think it is worth the money you spend. I absolutely love the applicator and it does a great job of legthening and separating the lashes and the application of product is nice and even. I normally use it for special occasions or date night, but definitely capable of being worn on a daily basis. Make sure you do take it off before you go to bed, a good makeup removal and skin care routine is always convenient before bed!
This is the only mascara you will need if you are in need of voluminous, sexy eye lashes. It is long lasting and not too heavy. I always feel like a rock star when I wear this mascara (and I have a few that I rotate through on occasion). I got my first tube of Better Than Sex mascara in a value pack at Christmas-time from Sephora and it is an investment I make a few times a year now. It's not terribly expensive and I think it is worth the money you spend. I absolutely love the applicator and it does a great job of legthening and separating the lashes and the application of product is nice and even. I normally use it for special occasions or date night, but definitely capable of being worn on a daily basis. Make sure you do take it off before you go to bed, a good makeup removal and skin care routine is always convenient before bed!
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Highlighted Review
ByRachael R.said...
I LOVE these lips balms. I have about 10 to 15 of them in every color and flavor and use them nearly every single day. Before I start doing my makeup I put some on my lips so that my lips are nice and smooth once I am putting on lipsticks. Even on days when I know I won't be using lipstick I still use one. The smell is certainly a plus as well. EOS lip balms are big enough to have more product than most other lip balms but not so big that it is overwhelming to throw into your purse. The shape and colors makes it easy to find in your purse, tote, or whatever bag you would be using, instead of looking for a small tube that seems to get lost amongst everything else inside.
I LOVE these lips balms. I have about 10 to 15 of them in every color and flavor and use them nearly every single day. Before I start doing my makeup I put some on my lips so that my lips are nice and smooth once I am putting on lipsticks. Even on days when I know I won't be using lipstick I still use one. The smell is certainly a plus as well. EOS lip balms are big enough to have more product than most other lip balms but not so big that it is overwhelming to throw into your purse. The shape and colors makes it easy to find in your purse, tote, or whatever bag you would be using, instead of looking for a small tube that seems to get lost amongst everything else inside.
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Highlighted Review
ByJanina R.said...
Of all of the body sprays I've ever got a chance to smell and use Victoria's Secret Love Spell is my ultimate favorite. Although this is an old school classic... a true blast from the past it's still the bomb! It has an alluring and sexy smell that's just irresistible. Rose is one of my favorite fragrances and Love Spell really captures some of the best scents around; it has a perfect blend of rose, gardenia, pear, hyacinth, sweet pea, and hints of vanilla. This was my go to body spray of choice; I was wearing it when I met my husband, it drove him crazy and to this day he still loves it. I enjoy wearing it throughout the whole year, but it's commonly been recommended as a spring and summer scent. I love it regardless. Some products are just timeless Classics forever, this one is.
Of all of the body sprays I've ever got a chance to smell and use Victoria's Secret Love Spell is my ultimate favorite. Although this is an old school classic... a true blast from the past it's still the bomb! It has an alluring and sexy smell that's just irresistible. Rose is one of my favorite fragrances and Love Spell really captures some of the best scents around; it has a perfect blend of rose, gardenia, pear, hyacinth, sweet pea, and hints of vanilla. This was my go to body spray of choice; I was wearing it when I met my husband, it drove him crazy and to this day he still loves it. I enjoy wearing it throughout the whole year, but it's commonly been recommended as a spring and summer scent. I love it regardless. Some products are just timeless Classics forever, this one is.
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Highlighted Review
ByCourtney R.said...
I have to say, I just got this today's mail, and already I'm impressed! I have extremely oily skin, and foundation tends to separate on my nose and chin very quickly. I put my makeup on this morning as usual, powdered my face, and sprayed this product on after I was done. It is now beyond four hours, and my makeup is still in place! I am amazed, since NOTHING I've tried has ever worked this well for me. I tried ELF's makeup setting spray, but it didn't compare to this. Instead of being an oil slick, my face is a nice demi matte. Also, it takes away that 'freshly powdered' look and makeup looks more natural. I am a huge Urban Decay fan, and this makeup setting spray is awesome. I recommend this to anyone who is oily like me, or for anyone who wants to have their makeup last as long as possible. I will continue to buy this for sure!
I have to say, I just got this today's mail, and already I'm impressed! I have extremely oily skin, and foundation tends to separate on my nose and chin very quickly. I put my makeup on this morning as usual, powdered my face, and sprayed this product on after I was done. It is now beyond four hours, and my makeup is still in place! I am amazed, since NOTHING I've tried has ever worked this well for me. I tried ELF's makeup setting spray, but it didn't compare to this. Instead of being an oil slick, my face is a nice demi matte. Also, it takes away that 'freshly powdered' look and makeup looks more natural. I am a huge Urban Decay fan, and this makeup setting spray is awesome. I recommend this to anyone who is oily like me, or for anyone who wants to have their makeup last as long as possible. I will continue to buy this for sure!
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Highlighted Review
ByAnna D.said...
Let me start off by saying that I have tried pretty much all of the liquid lipsticks out on the market (kylie, jeffree, huda..etc) and these liquid lipsticks by Kat Von D are one of the best! The formula is slightly mouse like, not so much water based like so many other liquid lipsticks. The formula itself is spectacular. It is super pigmented so you don't even need to use that much in order to get full opaque coverage. I wear this over the course of 6-10 hours and it looks flawless all day, even if it may need a little touch up towards the end of the day. What I love about this formula is that it layers well over itself, which isn't usually the case for most liquid lipsticks. It doesn't crumble or get all gross and chunky looking. Lastly, these truly feel like nothing on the lips, they aren't sticky or overly drying. I have the newer nude colors (Ludwig and Ophelia) and they are equally amazing. If you have fair skin, Ophelia is the perfect nude. It's not too pink or peach (which I usually can't stand in a nude lipstick) and Ludwig is a beautiful more brown toned nude that isn't too severe or harsh looking on paler complexions. I have to say I think these are one of my favorite liquid lipsticks! I whole heartedly recommend these! 
Let me start off by saying that I have tried pretty much all of the liquid lipsticks out on the market (kylie, jeffree, huda..etc) and these liquid lipsticks by Kat Von D are one of the best! The formula is slightly mouse like, not so much water based like so many other liquid lipsticks. The formula itself is spectacular. It is super pigmented so you don't even need to use that much in order to get full opaque coverage. I wear this over the course of 6-10 hours and it looks flawless all day, even if it may need a little touch up towards the end of the day. What I love about this formula is that it layers well over itself, which isn't usually the case for most liquid lipsticks. It doesn't crumble or get all gross and chunky looking. Lastly, these truly feel like nothing on the lips, they aren't sticky or overly drying. I have the newer nude colors (Ludwig and Ophelia) and they are equally amazing. If you have fair skin, Ophelia is the perfect nude. It's not too pink or peach (which I usually can't stand in a nude lipstick) and Ludwig is a beautiful more brown toned nude that isn't too severe or harsh looking on paler complexions. I have to say I think these are one of my favorite liquid lipsticks! I whole heartedly recommend these! 
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Highlighted Review
ByJennifer S.said...
This is easily one of the best drugstore mascaras on the market today. There's a reason it has inspired a few different and newer versions (Clump Crusher, Full Lash Bloom, the Super Sizer, etc) but nothing compares to the original orange tube. The others are decent but this is the only one I come back to repeatedly. The wand is a bit thicker than most mascaras so that can take a little getting used to, and the brush doesn't have large fluffy bristles, but rather short rubbery ones, which isn't too common. But somehow it works. The results are pretty instant, with lashes appearing thicker and fuller with one coat, not multiple coats like some other mascaras. I think the main result of this is volume, not so much length, but just use an eyelash curler with it and you're good to go. This is one of a few drugstore mascaras that are actually comparable to high-end pricey ones. I'll experiment with other mascaras but I always come back to this one at some point because it's just that good.
This is easily one of the best drugstore mascaras on the market today. There's a reason it has inspired a few different and newer versions (Clump Crusher, Full Lash Bloom, the Super Sizer, etc) but nothing compares to the original orange tube. The others are decent but this is the only one I come back to repeatedly. The wand is a bit thicker than most mascaras so that can take a little getting used to, and the brush doesn't have large fluffy bristles, but rather short rubbery ones, which isn't too common. But somehow it works. The results are pretty instant, with lashes appearing thicker and fuller with one coat, not multiple coats like some other mascaras. I think the main result of this is volume, not so much length, but just use an eyelash curler with it and you're good to go. This is one of a few drugstore mascaras that are actually comparable to high-end pricey ones. I'll experiment with other mascaras but I always come back to this one at some point because it's just that good.
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Highlighted Review
ByWhitney P.said...
I'm a professional nail technician & OPI is by far my favorite polish brand. The bottle holds comfortably in one hand, if you hold it & polish at the same time. The brush design allows for easy polishing. The colors are always beautiful & OPI usually leads in the currently "in" colors. The polish has a more steady consistency than your typical drug store polishes, where they might be super thin, or too thick to work with, OPI is just right; it's never so thin where two coats doesn't make it look wonderful, or too thick where two coats will take a lifetime to dry. And, with proper polishing, it's quite durable, and doesn't experience much, if any, chipping.
I'm a professional nail technician & OPI is by far my favorite polish brand. The bottle holds comfortably in one hand, if you hold it & polish at the same time. The brush design allows for easy polishing. The colors are always beautiful & OPI usually leads in the currently "in" colors. The polish has a more steady consistency than your typical drug store polishes, where they might be super thin, or too thick to work with, OPI is just right; it's never so thin where two coats doesn't make it look wonderful, or too thick where two coats will take a lifetime to dry. And, with proper polishing, it's quite durable, and doesn't experience much, if any, chipping.
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Highlighted Review
ByAna G.said...
This has quickly become my favorite bronzer of all time. It's one of the few bronzers I've tried that actually adds warmth to my skin rather than just making my face look orange/muddy. I've heard people compare this to Benefit's hoola bronzer, but from trying both of them myself I can definitely say that they are different in color. Sunny is very warm toned, where as Hoola is quite neutral toned (hoola is more for a sleek, clean contoured look in my opinion) I would definitely not recommend Sunny for contouring unless you have VERY warm toned skin, however as an all over bronzer it's beautiful. Plus, you can't beat the price!
This has quickly become my favorite bronzer of all time. It's one of the few bronzers I've tried that actually adds warmth to my skin rather than just making my face look orange/muddy. I've heard people compare this to Benefit's hoola bronzer, but from trying both of them myself I can definitely say that they are different in color. Sunny is very warm toned, where as Hoola is quite neutral toned (hoola is more for a sleek, clean contoured look in my opinion) I would definitely not recommend Sunny for contouring unless you have VERY warm toned skin, however as an all over bronzer it's beautiful. Plus, you can't beat the price!
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ByCaitlin G.said...
Oh my goodness. I cannot tell you how much I seriously love every single one of these colors! I have them all. They are soooo long lasting, so the name "Color Tattoo" is so fitting. They are waterproof, to get these off your eyes use an oil based makeup remover. These are sooo pigmented, every single color is phenomenal. So beautiful. They're great to use on its own or putting a powder shadow on top and it helps intensify everything! You do not have to reapply at all! Itll last, trust me. If these dry out, put 1-2 drops of beauty oil and mix it and BOOM, good as new. Not only are these long wearing and pigmented, they are so easy to blend out. The formula is not crumbly, its very creamy and doesn't crease or clump on the eyes! You can easily build up the color to make it even more intense too. WHAT MORE CAN I SAY??? 10000% RECOMMEND TO EVERYONE.
Oh my goodness. I cannot tell you how much I seriously love every single one of these colors! I have them all. They are soooo long lasting, so the name "Color Tattoo" is so fitting. They are waterproof, to get these off your eyes use an oil based makeup remover. These are sooo pigmented, every single color is phenomenal. So beautiful. They're great to use on its own or putting a powder shadow on top and it helps intensify everything! You do not have to reapply at all! Itll last, trust me. If these dry out, put 1-2 drops of beauty oil and mix it and BOOM, good as new. Not only are these long wearing and pigmented, they are so easy to blend out. The formula is not crumbly, its very creamy and doesn't crease or clump on the eyes! You can easily build up the color to make it even more intense too. WHAT MORE CAN I SAY??? 10000% RECOMMEND TO EVERYONE.