I'm a big fan of bacon without the nitrates and Applegate certainly fits the bill. It's thicker and heartier than conventional bacon and has a nice balance of fat to meat ratio. I'm always looking for natural, unprocessed products and I'm happy to say this bacon has a place at my table! I do wish it was a bit less expensive but as with any natural product, less is usually more. Applegate makes my Sunday(and any day for that matter) that much better!!