The Most Asked-For Beauty Gifts in Every State

Anastasia Beverly Hills sweeps the nation as the most popular beauty brand.

‘Tis the season for loved ones and holiday gifting. Topping lots of lists this year are the biggest names in beauty. We couldn't wait to peruse the "nice" list and find out what beauty brands Influensters across the nation are really asking for. So, we conducted an online poll with 4,065 women to find out what beauty brands they want flying off the shelves into their stockings this holiday season.

the most asked for beauty gifts in America

The beauty brand that took home the most number of votes across America is one of the most buzzed-about beauty company on the internet—Anastasia Beverly Hills. With the bold brow trend making a comeback in 2016, it is no wonder that US women want to be spoiled with gifts from a brand that has long been synonymous with brow products.

In second place for total number of votes, Urban Decay proves to have a cult following from makeup junkies. A brand that started out as an indie favorite unconcerned with perfection or rules, has now become a wild hit with millennial women. The brand’s Naked Eyeshadow Palette has been dubbed the most popular eyeshadow in the world.

MAC Cosmetics, a classic across generations of women, came in third for total number of votes. As one of the top global makeup brands best known for its signature lipsticks, MAC has made a conscious effort to target the younger audience with the opening of youth format stores. It perhaps comes as no surprise that this brand has strong staying power in the beauty industry.

Regionally, while Anastasia was the winner across the Northeast, South and West while it Urban Decay that won the heart of the Midwest.

Here are the beauty brands your loved ones most want to receive this holiday season, state-by-state:

Alabama MAC Cosmetics

Alaska Too Faced Cosmetics

Arizona Anastasia Beverly Hills

Arkansas e.l.f. Cosmetics

California Anastasia Beverly Hills

Colorado MAC Cosmetics

Connecticut Anastasia Beverly Hills

Delaware Urban Decay

Florida Anastasia Beverly Hills

Georgia Urban Decay

Hawaii Lancôme

Idaho Urban Decay

Illinois Urban Decay


Iowa bareMinerals

Kansas MAC Cosmetics

Kentucky Urban Decay

Louisiana Urban Decay

Maine Anastasia Beverly Hills

Maryland Kat Von D

Massachusetts Kat Von D

Michigan Urban Decay

Minnesota LUSH

Mississippi MAC Cosmetics

Missouri Benefit Cosmetics

Montana Smashbox

Nebraska ColourPop

Nevada Urban Decay

New Hampshire Maybelline

New Jersey Anastasia Beverly Hills


New York Anastasia Beverly Hills

North Carolina Anastasia Beverly Hills

North Dakota Too Faced Cosmetics

Ohio Urban Decay

Oklahoma bareMinerals

Oregon Too Faced Cosmetics

Pennsylvania Urban Decay

Rhode Island Benefit Cosmetics

South Carolina Too Faced Cosmetics

South Dakota COVERGIRL

Tennessee Urban Decay

Texas Anastasia Beverly Hills

Utah Urban Decay

Vermont BECCA Cosmetics

Virginia Urban Decay

Washington Anastasia Beverly Hills


Wisconsin bareMinerals

Wyoming bareMinerals

District of Columbia tarte cosmetics

A little more info:

These are some of the key findings from an Influenster survey conducted from Nov. 24 - Dec. 5 2016 with a total of 4,065 completes and a sample of 4,065 users across all ages (18-24: 41%; 25-34: 40%; 35-44: 13%; 45 and over: 6%) with heavy social media usage (On 2+ social media channels: 99%). Average age of respondent: 28. The survey was conducted online in all 50 U.S. states and the District of Columbia. The margin of sampling error is +/- 1.54 percentage points.

About the Author
Bethany C.
Bethany C.
Hi I'm Bethany, I'm the Director of Content at Influenster and an incurable beauty junkie.