Jet set to the hottest European beauty hotspot—the drugstore. Yes, you read that correctly, Influensters. Your local drugstore is the home of some of the best, most affordable European beauty brands. Simply take one stroll through Target, Walgreens, or your local CVS to see the aisles are now filled with hidden beauty gems. Not familiar with some of these Euro beauty faves? We're introducing you to seven well-loved beauty brands that have made the jump from overseas to the States.
VICHY: Hailing from France, VICHY is actually the #1 anti-aging brand in European pharmacies. It counts mineralizing thermal water from French volcanoes as a key ingredient. This thermal water is rich in 15 minerals that help skin ward off pollution and other environmental aggressors. With 80 years of skincare science under their belt, VICHY is the ideal combination of classic French skincare and contemporary science.
What to buy: VICHY Aqualia Thermal Mineral Water Gel Facial Moisturizer ($31.00, Target)
The new cooling gel moisturizer combats dry, dull winter skin and boasts 48 hours of hydration.
LUMENE: Harnessing the powers of Arctic and Nordic plants, which withstand some of the toughest elements around, LUMENE tackles some of the toughest skincare problems you can face. The Finnish brand relies upon Pure Arctic Spring water and carefully curated skincare ingredients for their radiance boosting, anti-aging skincare lines.
Tired skin will soak up the cloudberry seed extract and vitamin C found in this overnight sleeping cream.
No7: With the title of the UK's #1 beauty brand, No7 is pretty much the standard for quality beauty at drugstore prices. Founded way back in 1935, No7 has been in the skincare and makeup game for quite a while now. And, they've got the cult following to prove it.
More than 260 Influensters have reviewed this serum, giving it a four out of five star rating, this is a must try for sure.
Avène: Chances are you've run across this iconic French brand while perusing the Interweb. With a huge following, Avène is a favorite of makeup artists, celebs, and beauty bloggers alike. The legend of the South of France's Avène thermal spring's magic dates back to the 1700s when it was used to treat burn victims, eczema, and psoriasis. Since then, it's expanded beyond the original thermal water, but it's soothing properties remain at the core of the brand,
If you only try one product from the brand, you best bet it should be th OG skin healer.
La Roche-Posay: Another French brand that's carved out a spot at the top of the affordable skincare category is La Roche-Posay. Named after, you guessed it, a town in France, this brand's core is a thermal spring water that's high in antioxidant-rich Selenium. Today, La Roche-Posay has become synonymous with sunscreen. It's so popular that it claims 25,000 dermatologists worldwide recommend it.
What to buy: La Roche-Posay Anthelios 45 Face Ultra Light Sunscreen Fluid ($33.50, Ulta)
Simply utter the word sunscreen and La Roche comes to mind. Naturally, trying one of their derm-approved SPFs is a must.
Bioderma: Surprise, surprise. Another French brand to the rescue! Although micellar water is relatively new to the American market, it's been around for years on the French market. One of the original to the micellar water market, Bioderma aims to boost skin's tolerability against various stressors. Today, it pioneers innovative skincare products—all at an affordable price tag.
We'd be remiss to tell you to shop Bioderma without recommending their stellar Micellaire Solution.
Botanics: Finally, another brand that hails from the UK, Botanics contains six skincare ranges that were developed in partnership with The Royal Botanic Gardens, Kew. They "feature a unique plant extract sourced for maximum sustainability," according to the brand.
With more than 270 reviews on Influenster and a 4.5 out of five stars, this clay mask from Botanics has earned a spot on many vanities.
Have you tried any of these brands? Let us know! Better yet, write a review of your favorite product!