The King of Contour is Back with a Brand-New Launch
Just in time to get your soft summer sculpt
The year is 2016. You’re digging out your heavy-duty contour palette to chisel out your cheekbones, nose, and forehead after watching countless YouTube videos trying to teach you how to do so. You used the wrong shade for your skin tone. You have two giant stripes on either side of your face because you didn’t have time to blend it out. You post your selfie and head out for the night.
While contouring used to take on a completely different form just a few years back, with its harsh lines and angular shapes made for Instagram and YouTube, it has now become a means to simply sculpt and define the natural curves and shadows of the face to create a fresh look for real life—and founder of Makeup by Mario and renowned celebrity MUA, Mario Dedivanovic, has developed a line of products to do just that.
After the brand’s initial launch back in October of 2020, they’re coming in hot this season with a new category of products to help define and embrace the natural contours of the face for everyday life. We got the chance to chat with Mario about his new Soft Sculpt collection featuring five brand new products.
Mario, what was the inspiration behind Soft Sculp and what can we expect to see in this new launch?
The goal behind this collection was to help all different types of users, both professional makeup artists and beginners alike, reach and achieve a natural “soft glam.” Trends these days are all about embracing and enhancing natural beauty (i.e., feathered brows, dewy skin, freckles) and I really wanted our collection to reflect that. I also wanted these products to be user friendly for every type of makeup user and lover, with easy-to-use formulas that could be used on their own or together.
For those who don’t know, you basically re-introduced the concept of contouring to the everyday user. Do you have any tips on application to our members?
The goal is to lift the face! I think the common mistake made is sucking in the cheeks when applying. I recommend making a soft smile to help guide the application. I’ll then apply the contour and blend upwards making sure to avoid laugh and smile lines. Anything leftover on my brush I’ll apply to the jawline and temples.
Since we’re all about products and reviews here at Influenster, what are some of your go-to products to use?
Favorite SPF: Neutrogena SPF 50
Favorite Fragrance: That’s too hard…can I pick anything from Tom Ford? They’re all so good.
Favorite Lip Product: Augustinus Bader Lip Balm. I keep it on me at all times.
Favorite Makeup Remover: Makeup by Mario Wipes of course!
Your Current Favorite Beauty Trend: I love everything that’s going on right now. Freckles, cream blush, feathery brows…it’s all so beautiful.
A Trend You Hope Never Makes a Comeback: Boxy Eyebrows.
The Makeup by Mario Soft Sculpt Collection
Soft Sculpt™ Shaping Stick
This dual-ended shaping stick combines Mario’s signature contour technique into one simple product that creates an effortless, softly sculpted look. Available in 6 shades.
Soft Pop Blush Stick
This dual-ended blush stick features a custom brush and is Mario’s favorite way to add a healthy flush of color to the cheeks. Available in 6 shades.
Soft Sculpt™ Bronzer
This lightweight, multipurpose bronzer is perfect for creating naturally bronzed skin, warming a sallow complexion, and adding soft definition. Available in 6 shades.
Soft Pop Powder Blush
This beautiful powder blush brightens and lifts your complexion with a healthy-looking flush of color. Available in 5 shades.
This silky, luxe highlighter melts onto the skin and creates a healthy, effortless, back-from-the-beach glow. Available in 5 shades.
F 1 BRUSH
This double-ended, multi-use brush features soft, plush hairs and custom tapered shapes designed by Mario and will effortlessly blend all of your cream complexion products.
F 2 BRUSH
This double-ended, multi-use bronzer brush features large, fluffy hairs and a custom tapered shape, perfect for picking up and applying powders and bronzer with minimal fallout.
F 3 BRUSH
This double-ended, multi-use brush features custom tapered hairs, perfect for applying highlighter and blush.