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The Body Shop is Fighting Animal Testing in a Big Way
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The Body Shop is Fighting Animal Testing in a Big Way

This is ambitious—and wonderful!

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The Body Shop has long been known as a brand on the forefront of activism, especially when it comes to fighting animal testing. In fact, it was the first global cosmetics company to campaign against animal testing back in 1989. And this week, the brand embarked on a brand new campaign to put an end to animal testing around the world once and for all.

The Body Shop has partnered with Cruelty Free International, the leading non-profit organization working to end animal testing, to announce the largest-of-its-kind campaign. The Body Shop has set a goal of collecting 8 million signatures from across the world by 2020. This will allow them to take their petition straight to the UN to request an international convention that bans animal testing in cosmetics both for products and ingredients globally. Period.

 

 

Although The Body Shop is already cruelty-free and 100 percent vegetarian, there are a number of countries across the world that don't require such practices for companies. In fact, a startling 80 percent of countries still don’t have laws against it, including the U.S. This campaign is groundbreaking, as it is the first time a major beauty brand is taking on such an ambitious (and amazing!) goal.

Curious how you can help out? The Body Shop set up a petition here or you can simply pop into a store to sign. The brand also encourages people to spread the word with the hashtag #ForeverAgainstAnimalTesting.

Bravo, The Body Shop! Share with us your favorite TBS products below!

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