I absolutely love this line from It Cosmetics. All of the "Bye Bye Foundation" products have been nothing but awesome! This under eye concealer is great, it is full coverage but without being thick or cakey. It goes on like butter, super smooth and the fact it feels so thin yet goes on full coverage is crazy! I don't know how they did that but thank you for doing so! I watched the TV commercials a bunch of times and wanted to try the products but part of me just was so skeptikal. ..well in so happy I tried anyway, this product blurs fine lines and brightens your undereye, conceals full coverage yet feel like you ate wearing a nice moisturizer. I highly recommend trying this product, you will surely fall in love just like I did! Thank you It Cosmetics! Y'all rock!