The Tinted Brilliance Balm in No. 9 Unique Pink is super moisturizing! When first applied, the balm is clear. The colour it turns to on my lips is a sheer wash of hot pink. It is very natural looking, and keeps my face from looking dead. However, it seems pretty similar to other customizable lip colours from other brands, so I would recommend trying the alternatives that are more affordable if you're on a budget.