I was first introduced to this product as an athletic training student in college (no thats not personal training). I love it. The smell can be off-putting for some, just like there are those weirdos who don't like the smell of tigerbalm (: Its an awesome solution for mild, superficial pain such as sore muscles, contusions or minor, closed lacerations. I have never seen the product in-stores but just about anything physical therapist, chiropractor or even some massage therapists have access to the product and can sell it at their discretion. Just be sure to apply with a glove on, otherwise your hand and the affected body part will be treated!