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The Best Purple Shampoos for Platinum Hair: 248K Reviews
Best of Influenster

The Best Purple Shampoos for Platinum Hair: 248K Reviews

Based on 247,966 Influenster Reviews

Looking for the right toning shampoo for your blonde hair? Maintaining your bright blonde color is difficult. Toners can wash out quickly, leaving your hair a different color than when you left the salon. Here's a list of Influensters' top-rated purple shampoos to keep your platinum or gray hair free from brassiness. 

17
Clairol Professional Shimmer Lights Shampoo Blonde and Silver
BY CLAIROL
4.5 out of 5 stars
  • 5 Stars65%
  • 4 Stars26%
  • 3 Stars6%
  • 2 Stars2%
  • 1 Star1%
4.5 / 5 (658 reviews)
Buy on Jet.com for $18.79
Highlighted Review
Rebecca S.Rebecca S. said...
You'll see results after your first wash! I was amazed at how well this worked. I was ready to go out and buy some more hair dye to lighten my hair, but this shampoo saved me the trip. Took the yellow right out, and made my hair appear much lighter and brighter.

People have complained about the smell, but I don't mind it. If you're sensitive to smell, though, be aware.

One complaint I have is that the conditioner isn't particularly moisturizing. From my experience, though, it's the shampoo doing most of the brightening work. So, you might want to substitute out the conditioner for your regular conditioner. Alternatively, use some leave-in conditioner. On a similar note, I've heard people say that this is drying. I haven't really noticed, but, based on what I've heard, I wouldn't use it on the daily. Plus, you REALLY don't need to use this shampoo often at all for it to be effective. I just use it once after dying my hair and I'm happy.

Would recommend! ...read more
From Our Members
Clairol Professional Shimmer Lights Shampoo Blonde and Silver uploaded by Lisset R.
Clairol Professional Shimmer Lights Shampoo Blonde and Silver uploaded by Andee N.
Clairol Professional Shimmer Lights Shampoo Blonde and Silver uploaded by Stefany O.
Clairol Professional Shimmer Lights Shampoo Blonde and Silver uploaded by Maria H.
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LUSH Daddy-O Shampoo
BY LUSH
4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars18%
  • 3 Stars4%
  • 2 Stars6%
  • 1 Star3%
4.4 / 5 (179 reviews)
Highlighted Review
Renae P.Renae P. said...
This is by far my HOLY GRAIL of haircare products. I am naturally blonde, but for about 7 years I went red. Nearly 3 years ago, I started the journey of going back to my natural color. This shampoo has been a LIFESAVER for the harsh transition back to blonde. It keeps my hair soft and fragrant while still toning my blonde locks and keeping them from becoming brassy. I have purchased this shampoo every 3-5 months for almost 3 years and I cannot get enough! If I could give this 10 stars, I would! ...read more
From Our Members
LUSH Daddy-O Shampoo uploaded by Erin P.
LUSH Daddy-O Shampoo uploaded by Melanie K.
LUSH Daddy-O Shampoo uploaded by Whittnee B.
LUSH Daddy-O Shampoo uploaded by Whittnee B.
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Oribe Bright Blonde Shampoo for Beautiful Color
BY ORIBE
4.5 out of 5 stars
  • 5 Stars66%
  • 4 Stars20%
  • 3 Stars12%
  • 2 Stars2%
  • 1 Star0%
4.5 / 5 (64 reviews)
Buy on Cos Bar for $46.00
Highlighted Review
Courtney D.Courtney D. said...
This was by far the most money I've ever dropped on a shampoo, but my hairdressers would rave about this toning shampoo so I gave it a try. It's just as effective as Clairol shimmer lights but 10x more moisturizing, and it's more effective than the barely purple Keratin Complex toning line. It's a deep pigmented purple and the effects last about 3 days. Docked one star for the price, but this is by far the best shampoo I've tried. If you're willing to invest in caring for your blond hair, this is worth it. ...read more
From Our Members
Oribe Bright Blonde Shampoo for Beautiful Color uploaded by Courtney D.
Oribe Bright Blonde Shampoo for Beautiful Color uploaded by michelle h.
Joico Color Balance Purple Shampoo
BY JOICO
4.5 out of 5 stars
  • 5 Stars69%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star2%
4.5 / 5 (296 reviews)
Highlighted Review
Liona M.Liona M. said...
This shampoo changed my life, and for the better! It has become a staple product in my weekly routine, that I have been using for almost a year now. I have been going lighter with my hair for over 2 years, and with the first use of this shampoo, I was hooked! It helps tone out the brassy color my hair would turn because of my Balkan/Southern european roots, and keep up the ashy blonde color I yearned for. My natural hair color is a medium chocolate brown, that always wanted to turn orange before it went to blonde, but this shampoo keeps my hair looking amazing even months after it being dyed. I started receiving so many compliments on my color after using this product! LOVE IT. ...read more
From Our Members
Joico Color Balance Purple Shampoo uploaded by Salome K.
Joico Color Balance Purple Shampoo uploaded by Haydee M.
Joico Color Balance Purple Shampoo uploaded by chelsey w.
Joico Color Balance Purple Shampoo uploaded by Haley J.
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Bed Head Dumb Blonde Violet Toning Shampoo
BY BED HEAD
4.4 out of 5 stars
  • 5 Stars63%
  • 4 Stars25%
  • 3 Stars8%
  • 2 Stars2%
  • 1 Star1%
4.5 / 5 (95 reviews)
Buy on Walgreens for $16.50
Highlighted Review
Emma A.Emma A. said...
This cleans well and keeps my platinum blonde looking near white (which is what I really like and am going for). Be careful though because they really mean it when they say it's PURPLE. If your hair is really porous it'll absorb the toning agents quickly and leaving it on too long might leave you with violet/purple hair. I alternate between this and the BedHead Catwalk shampoo for dry and damaged hair. ...read more
From Our Members
Bed Head Dumb Blonde Violet Toning Shampoo uploaded by Devin H.
Bed Head Dumb Blonde Violet Toning Shampoo uploaded by Heidee L.
Bed Head Dumb Blonde Violet Toning Shampoo uploaded by Carla G.
Bed Head Dumb Blonde Violet Toning Shampoo uploaded by Carla G.
AG Hair Sterling Silver Shampoo
BY AG HAIR
4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars18%
  • 3 Stars7%
  • 2 Stars0%
  • 1 Star1%
4.6 / 5 (74 reviews)
Buy on Jet.com for $8.98
Highlighted Review
Marie S.Marie S. said...
I have been using this shampoo and conditioner for almost 10 years. It is the best toning shampoo on the market in my opinion. It smells great. It lathers great, it's pretty affordable and it's made in Canada! I have 2 friends that have bought it based on my recommendation. But beware if you leave it in too long your hair will turn lavender. ;). I will continue to buy this as long as I'm blonde. ...read more
From Our Members
AG Hair Sterling Silver Shampoo uploaded by Breanna A.
AG Hair Sterling Silver Shampoo uploaded by Silvia R.
AG Hair Sterling Silver Shampoo uploaded by Silvia R.
AG Hair Sterling Silver Shampoo uploaded by Gina B.
Schwarzkopf BC Hairtherapy Color Save Silver Shampoo
BY SCHWARZKOPF
4.4 out of 5 stars
  • 5 Stars62%
  • 4 Stars29%
  • 3 Stars0%
  • 2 Stars6%
  • 1 Star2%
4.4 / 5 (48 reviews)
Buy on Beauty Care C... for $18.00
Highlighted Review
Megan H.Megan H. said...
Being a hairstylist, I have tried many of not all of the purple/silver shampoos. This one by far is my go to for : natural grey, white or hilighted hair. It is a toning shampoo with a low pH, so it's not a conditioning shampoo and is not really meant to be used daily. Using this with your current regimen will be better. This will tone out yellow in natural hair or brassy blondes. Due to the pigment having a temporary color deposit, this will always be my go to shampoo for clients and recommended for at home use. It's the closest thing to a professional in salon toner ...read more
From Our Members
Schwarzkopf BC Hairtherapy Color Save Silver Shampoo uploaded by Andrea O.

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