I really enjoy the taste of this protein powder. I have had both the vanilla and chocolate flavors and I can't say that I have a favorite between the two since I love them both. I like that this is organic, plant-based (vegan!), soy-free and low calorie. Compared to other powders that are on the market these are all very positive attributes. It also tastes really good and is loaded with vitamins that give me the energy boost I need to start my day. I know that it is pricey but for all of the positives I've already mentioned, this product is well-worth the cost. A definite win in my book!