This is the best orange juice you can buy off the shelf! While it is more expensive than some of the others, if you watch advertisements it will frequently go on special. My kids love this orange juice and definitely notice the difference between this one and other off the shelf orange juice products. We prefer to buy the no pulp product and I use it when I make sangria, mixed drinks, and mimosas. Everyone always thinks my drinks are better and I'm sure the reason why is because I use a better and fresher tasting juice. Great product!