When a co-worker first brought PB2 into work to share with us all, I have to admit I was skeptical and hesitant and thought she was a bit crazy. In just a couple of minutes though she had whipped us up a bit of the PB2 to try and I was hooked immediately. I am a huge peanut butter fan, HUGE - but because I am cautious about my caloric intake eating the regular PB isn't always the best option. Plus in some of these peanut butters you don't know what you are getting as far as ingredients go. The things that I love about PB2 is the lack of ingredients (to me the fewer the better - give me natural baby!), the taste, the ability to change the consistency of the product (thin for drizzle over waffles, thick for with an apple), the ability to enjoy one of my favorite snacks with out the caloric guilt, and the taste. I had a friend who was hooked on JIF. She wouldn't EVER change, or so she thought. One try of the PB2 with her banana and she ditched the JIF and joined the PB2 train. I definitely recommend this product as a way to enjoy a guilty pleasure without all the guilt. The only thing is that the cost can get quite high if you eat PB2 and apples as much as I do.