For the scent: its very faint and not overpowering. Smells like Aloe and not very perfume-y, which is something I appreciate a lot. Strong smells are headache inducing for me.
Application: Apply a dab, very small bit, of product on the back of your hand and use your index and middle finger to massage it into your skin, on your face, in small circles. Don't rub too hard.
Foamy texture: When it says "Foam" it really becomes thick. It's nothing like bubbly foam, more like shaving cream kind of texture but a lot softer and it doesn't irritate your skin. It's easier to work with.
This product is best used with their Nature Republic -Soothing & Moisture Aloe Vera Gel.