When seeking out an alternative to "gummies," I reached from Centrum Kids. The gummy varieties are too much like candy and I want my children to be able to distinguish between the two. I feel that all the vitamins we need are supplied by a healthy and balanced diet but on those days when we make poor food choices, it's helpful to have a supplement around! My children made the switch from gummy vitamins to the Centrum kids chewable tablets with no complaints. I've very happy with this product.