First off, I'm someone who sweats VERY easily. I could be standing still in a super cold room, and my underarms would still start sweating. I have tried various brands (Ban, Degree, Secret, etc.) in different formulas/textures and even the ones with clinical strength. Out of all the deodorants I have tried, this is the only one that actually keeps me dry and smelling good all day long. It's quite a splurge for deodorant, but trust me, it's so worth it!