This mask is super fun! It bubbles after it's applied to get deep down into your pores and bring built up sebum/dirt to the surface. I tried this mask quite awhile ago (with less than stellar results), but I decided to give this one another chance because I think I may have left it on too long the first time. As it turns out, the 15 minutes I left it on before was entirely too much for my skin; this time around I applied a thin layer and left it on my skin for about 5-7 minutes, and it washed off so much easier and made my skin look clean, clear, and soft instead of stripped and dry. Turns out, I just left it on too long! I can understand why everyone raves about this now; it left my skin feeling incredibly soft and smooth. I honestly went from hating this product to putting it on my repurchase list, which rarely happens. Definitely one of the best clay masks I've tried to date!