I love pretty much everything from the Tom's of Maine line, but most of all I love their toothpaste. This is the one I use most often. It cleans teeth well, but they also leave out whatever other ingredient it is that other toothpastes use- the one that makes anything you drink afterwards (including water) taste awful. I don't mind brushing with Tom's, because I can drink water at night afterwards without it tasting disgusting, and I can brush my teeth in the morning and have coffee afterwards, without it tasting disgusting as well. Great toothpaste; I won't use any other brand.