All I have to say is WOW! First off, let me say that I am a big fan of Essence products, I love their eyeshadow primer. But this stuff is definitely holy grail for me. I have really thick brows so I don't usually purchase any brow products at all, I normally just get my brows waxed and I'm good to go. But this stuff has been a life saver for me. I use it when I'm in between weeks of getting my brows done, just to fill in some sparse areas and it works like a gem. Although I've never purchased the other products myself, many people even say this is better then theirs Anastasia brow products for more then half the price.