The Best Dupes for Anastasia Beverly Hills' DIPBROW Pomade

Anastasia Beverly Hills is a leader in the eyebrow shaping industry and was one of the first brands to pump out some amazing brow products. Long before their beloved Glow Kits and the Modern Renaissance Palette, the brand was winning over celebrities, makeup artists, and us beauty-lovers with brow-products from powders to gels and pencils. Anastasia Beverly Hills' DIPBROW Pomade is ranked #1 in the Eyebrow Pencils, Gels & Powders category.


Anastasia Beverly Hills DIPBROW Pomade ($18, Sephora

Anastasia is the queen of brows and always will be! Between dipbrow, brow powder duo, brow wiz, and brow definer, I have every product I need for myself and every single one of my clients, and we all have unique eyebrows. I have dark brown eyes and black-brown hair with nonexistent eyebrows (very light and thin hairs), so this product is a holy grail for me and a permanent staple in my collection. I tend to switch up between the colors I use for myself (dark brown, medium brown, and chocolate) because there are just so many shades to choose from and depending on the eye look, I compliment the color correspondingly. It truly does take time to find your perfect shade in dipbrow, but regardless, it really makes transformations happen. As everyone has already mentioned, a little does go a very long way with this stuff. I've used it everyday for the past 3 years and have only emptied 2 pots. If you're stuck with sparse, light-haired natural eyebrows like me, dipbrow is truly a blessing. Pair it with a little concealer around the edges, and you will not regret it!

-Arianna D.


Regardless of how long this product lasts, spending $18 on a brow pomade is not in everyone's budget. If you're looking for a more affordable version of this cult classic brow shaper, you've come to the right place! Here's a roundup of the best Anastasia Beverly Hills DIPBROW Pomade dupes.


NYX Tame and Frame Brow Pomade ($7.49, Target

For $7, can you really go wrong? Influensters are saying NYX's Tame & Frame Tinted Brow Pomade is a perfect dupe for ABH. It's a tad less pigmented than its prestige competitor, but that's not stopping Influensters from taking the drugstore plunge.


I found this product late in 2015 when I went to repurchase my Anastasia brow pomade but was looking for something similar to replace it as a staple product in my daily routine. I found the nyx tame and frame and thought what the heck I'll try it out to see how well it works and now I can't stop using it. it is very similar to Anastasia's brow pomade , the tint isn't as opaque but that works for me since my hair is blonde and the other pomade tended to look to dark to quickly, this product stays all day and seems waterproof to me. You pay less than the Anastasia product and also get more product , it's worth a shot for the price and quality

-Laura T.


e.l.f. Lock On Liner & Brow Cream ($4, Target

Available in four shades, this velvety-smooth brow cream helps define and shape brows. Plus, it doubles as a natural eyeliner or cream shadow!

OH MY GOODNESS! I have absolutely been loving this product! What I love is that it is super AFFORDABLE (only $3.97 CAD) and long lasting. This product also applies smoothly and easily on the brows. I like to use this product with my favourite E.L.F. Cosmetics Duo Eyebrow Brush. And the BEST part? This product is pretty comparable to the Anastasia Beverly Hills Dipbrow but only 1/3 of the cost! The main difference is that the E.L.F. Cosmetics Lock On Liner and Brow Cream formula is a bit softer in texture in comparison to the dip brow but HONESTLY, both apply the same. So if you're looking for a cheaper alternative to the dip brow, then definitely give this a shot! E.L.F. Cosmetics did such a great job on this product and I highly recommend it!

-Eda M.


Milani Stay Put Brow Color ($6.49, Target)

Milani is an Influenster drugstore favorite. Their Stay Put Brow Color is less than half the price of ABH's DIPBROW, but does not skimp on performance. Influensters say this product goes on smooth and lasts all day long.

It's an excellent product! Well, bear with me, this is my first eyebrow product. So, I'm going to judge it by the value, quality and so on (which are based on my personal experience obviously hahaha)

So far, I've been using this for a couple of months. It's easy to use and you could get A LOT of product in a single 'dip'. So, I suggest dabbing some of the product on the lid before applying onto the brows. Otherwise, you'd get uneven application (I mean, I'm not yet a pro but yeah... you get what I mean) It is waterproof and smudge-proof. It lasts a whole day and even stays till the next day if you're the type who prioritise sleep and are just too lazy to remove your makeup (tots not judging)

For a value of $6-8, you could get both the pomade and brow brush. Some even say that this is an ABH pomade dupe. I kid you not when I say it could last for a few months since you only need a small amount for each application. So, quality, quantity, value: A+

-Adriana J.


Ardell Brow Pomade ($7.49, Target)

Talk about a long-lasting brow pomade! Influensters are blown away by the staying powder of this small but mighty brow pomade– a perfect option for anyone with oily skin or a tendency to touch their face. 

Love this! I have used abh for years and couldn't afford to spend another $30 on it so I bought this one and I feel in love! You do need a softer hand going in or else you will get an unnatural look and have more fixing to do... I went in with a softer hand and my eyebrows came out great and lasted all day, they also dried very well, I will continue to purchase this at a least expensive price and if it does dry up I have oil that will make it good as new that I would use on the ABH when that would dry up as well! Such a great product!

-Mae G.


ColourPop Creme Brow Color Gel ($6, Colourpop)

ColourPop's water resistant creme-gel formula spreads easily and stays put. Available in eight different shades, there's bound to be a perfect match for your brows!

Dupe for Anastasia Dip Brow Pomade!!!!

This cheap dipbrow by Colourpop is a very good product for those who are on budget. Very affordable. It costs only $6 !!! for such a quality product. One small pot would last a really long time. The colour is very nice and very pigmented as well.

I have both ABH dipbrow pomade and Colourpop Brow colour gel. I have the Colourpop one in Bangin Brunette and it matched my dark brow hair so well. Banging Brunette is similar to ABH dip brow pomade in medium brown, but Colourpop has more red undertone than the ABH. ABH dip brow gives more natural colour. The texture of the Colourpop brow gel is very smooth. It glide on easily, but not as good as ABH dip brow pomade. It dry down to matte finish. It's waterproof and smudgeproof.
If you can't afford the ABH dip brow pomade and are considerating of getting this product, think twice no more! Just get it!!! You won't regret!!!



Do you have a dupe Anastasia Beverly Hills DIPBROW that we didn't include? Let us know in the comments below!

About the Author
Kate M.
Kate M.
Hi, I'm Kate, Content Quality Specialist at Influenster in NYC!