Definitely more expensive than other brands, but worth it for the value you get and the health of your dog. Next to making your own dog food, this is one of the best to buy. My beagle has allergies, and cheap foods make her allergies worse. This food helps alleviate her allergy symptoms, she loves eating it, and doesn't have any problems with it. When it says 'grain free', it is actually grain free (unlike some sneaky 'grain free' brands). Meat is usually the first ingredient in this brand, as well.