This is my holy grail when it comes to eyeliner, that is according to my eyes. All other eyeliners do not compare, want to know why? Over the last few few days or so I've been trying out new eyeliners just to see if something new or better is out there. But there isn't. This eyeliner lasts all day, stays on, doesn't smudge, rain or shine it's there, go swimming or shower and it barely moves. Swim for a long period of time and it just fades in color. That's how good it is. I could fall asleep in my makeup in the back of my car at school and it still be in perfect condition like I did it that morning! It's awesome for its price too, and you don't have to sharpen the little love. Back to school necessity? Yes. Because I'm so tired of trying new eyeliners that other people may rave about but disappoint me. I've used this eyeliner for about 2 years straight, and it lasts a very long time. That's how much product the little love has inside of its packaging. Considering I've only had two in those two years, and yeah I pretty much wear makeup on an every day basis. Not always big and bam, but mostly just something quick basic and natural. Never steered me wrong before, besides the fact they're either sold out when I try to buy one or I find the last one standing and someone tampered with it as if they were trying to steal it. No thanks. Makeup products you aren't happy with can be returned to the store, if you're not satisfied take it back, even if it's opened. But you will never go wrong with this!