I LOVE THIS SERUM!! I have flip flopped around with many different serums, but I always end up going back to this one. I generally purchase it at shoppers, because I love the points I get back. I find for the price, it's great value because you have to use such a small amount to get the job done. I have extremely dry skin, especially on my cheeks and around my nose, and I find this is one of the only serums that I can put on before bed, and wake up with visibly more hydrated skin. I find you won't notice it right away, but if you keep using it for a week or so, you will notice it. It doesn't irritate my skin or eyes at all, and doesn't make me break out. I'd recommend this so highly to anyone.