I have naturally curly hair (3b/3c). It's frizzy, unruly, and my curl pattern tends to be erratic at best most of the time. As with most curly-headed women, I have spent hundreds of dollars over the years on hair products. This stuff, oh man, this stuff. First off, it smells excellent! & the scent is a refreshing break from everything smelling like coconut (I love coconut, don't get me wrong, but why does the majority of curly hair products have to be coconut scented?? I need variety, lol). This product is my holy grail, one of few that actually does what it says it's going to- define your curls, eliminate frizz, & detangle.