This absolutely deserves the #1 spot in best cleanser! I'm on my third tub, and use it every night to quickly and easily remove my makeup (including stubborn eye makeup). It's excellent for sensitive skin, and is fragrance-free. I don't add water to emulsify it -- I sometimes find that makes my skin feel a little dry -- instead, I apply it to my dry skin over all my makeup, massage it around until everything is dissolved, and remove it with a washcloth and warm water. It leaves my skin feeling clean, balanced, and never tight or itchy. Holy grail cleanser!