This is my go to protein bar, and my absolute favorite from all the brands/flavors. I've tried a ton - many are difficult to eat (i.e. take forever to chew) or have funky flavors/textures that turn me off. I eat protein bars a few times a week, and because of this have tried all different kinds and this is the best. The chocolate actually tastes like real chocolate, and the texture is great. You really feel like you're eating a candy bar (and let's be honest, you really are eating a candy bar, but with some protein benefits). It has the right carb/protein ratio for my nutritional needs and doesn't crumble and fall apart like some protein bars do. There are a few other balance bar flavors that I like (mocha chip in particular) but this is the one I ALWAYS have on hand.