The Best At-Home Hair Coloring Products: 170K Reviews

I LOVE John Freida's hair dye. It actually works super well (better than any other box dye I've tried..and I actually like it more than the dye I got from Sally's)

I love how long it holds your color and its easy to use. also the conditioner thats included smells amazing!

I started buying this to dye my moms hair (we use one bottle and her hair is about 2.5 ft long) what we do is shake up the bottle and do her roots first wait 15 then use the rest of the bottle to go over her ends then wait 20 mins then wash out.

I use the expresso dark brown *its almost black but not exactly and looks natural on my olive complexion

It didn't feel too damaging either. Quite a few people have actually told me my hair looks healthier afterwards.

Also if you pair w John Freidas Brillant Brunette shampoo it will naturally lighten it over time

10/10 for ease of use & quality as well


ALSO: its available at Ulta (; *bonus points*


This is one of my favorite products(:

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This is my favorite dye.
My hair colour? I'm not a real redhead, though I wish I were. This is the brand that got me to the colour I want, and I continually use it, as my roots grow in.
The nice things about it? The smell isn't horrible, which is a big change from the box dyes of old. It also sticks really well (my hair always hated taking colour), and it doesn't fade! Fading is the absolute worst thing that can happen with red hair, but I haven't had trouble since using ion!

The only thing I have difficulty with, is completely matching. I use the same box, every time, but the problem is... I'm *secretly* a natural blonde, but because I keep killing my hair with dye, it tends to come back a dirtier colour at first, before lightening up. So I'm never sure how long to keep the dye on for, and sometimes I end up with my roots being a tad lighter than the rest of my hair. It doesn't look bad or anything, but I can't seem to perfect this science yet. That's my own fault though.

Overall, I like this dye and the colours it offers. So does my sister - I made her hair blue not that long ago! Now THAT fades. ...read more

I just want to preface this by saying I did not bleach my hair prior to using this product as I didn't want the true red color, I just wanted to add a reddish tint to my dark brown hair. With that being said this product is amazing! I applied it in January, it is now a few days away from May and the color is still going strong! Since I didn't bleach my already very dark hair it's really only most noticeable in well lit places or in the sun, which is fine and exactly what I wanted. The color payoff is great, the application was simple. The only thing I recommend is that you don't wash it out in the shower, my shower looked like a bloody murder scene and I had to bleach it several times in order to get the red out of my white shower walls. I also want to add that I am African American and thus I only need to wash my hair once a week, if you wash yours more often it'll probably fade faster. The product didn't damage or change my hair texture at all. Everyone loved my color and my mom even bought some for herself! ...read more

This is a great cheap alternative for permanent hair coloring vs going to a salon. The formula is great and doesn't damage your hair like most other brands of box colors. I absolutely love this color Red as well. The picture on the box is exactly what you get too. It's easy to do, with a very detailed instruction manual that comes with gloves in between the manual. Depending upon the color saturation and how much hair you have (length, thickness) will determine how long you must leave the dye in your hair. When you wash out there will be TONS of dye coming out--don't freak out, I promise you will still have vivid red hair! Rinse really really well or the next couple of times you wash your hair, you'll still see dye coming out. As with any red, you need to know that this will fade rather quickly, so be prepared for some costly upkeep maintenance! Overall, this product is great for people who can't afford to go to the salon, or for busy people who want the job done quickly! ...read more