I got this in the Old Spice VoxBox and I was very excited to use it. My hair is very thick, and very difficult to style. I usually can't just throw a product in it and be done. I like to have a lot of volume for my hair. The first thing I noticed using this, is the texture. It is sooo soft and creamy, and not waxy or sticky like other products. This did a great job at holding my hair. Didn't clump, look crunchy, or anything. It is a bit stiff to when you're working with it but it holds great once you've finished. Definitely recommend this to anyone with thick, heavy hair looking for an affordable product that holds.