When you have a good thing going, it only stands to reason that you want to keep it going strong. In the beauty world, one way to do this is to go bigger, better—expand. And that's just what our friends at tarte are doing with their legendary Shape Tape Concealer. 

Known to the beauty world as one of the best in the biz and the #1 concealer on Influenster, Shape Tape's reputation proceeds it thanks to its award-winning full-coverage and long-wearing formula. So how can Shape Tape possibly get any better? Well, its about to get a whole family of Shape Tape products. tarte is expanding beyond concealer to bring beauty lovers an eye and cheek palette, makeup tools, and the new star of the show, foundation.

Although we've heard buzz about a possible Shape Tape foundation in the works for about a year now, it's official. Shape Tape foundation is happening. In fact, there will be two formulas. First, you'll get the tarte Double Duty Beauty Shape Tape Matte Foundation, which relies on the legendary concealer's properties for a smooth, air-brushed finish that hides pores and blemishes that wears completely matte. Next, there's the Double Duty Beauty Shape Tape Hydrating Foundation variety, which actually contains collagen and skin-plumping hyaluronic acid to keep skin hydrated while providing that full-coverage, blurred finish. Both of these foundations are set to launch January 21 online at Ulta.

But that's not all tarte is giving us. The brand has already revealed an eye and cheek palette called the Shape Your Money Maker Eye & Cheek Palette. Just like the OG concealer, which aims to bring under eyes back to life, this eight-shade palette shapes and defines for a totally clean, lively look to your peepers. It's also made using the brand's signature long-wearing Amazonian clay formula, so you know it's a keeper.

Finally, to complete the family, tarte is giving us a new facial makeup brush and new sponges. Beauty sleuth @trendmood1 shared a little teaser of both of these tools and from the looks of them, they're the perfect complements to the new Shape Tape launches.

 

👀👀🙀🙀🙀👀👀 OOOOOMMMGGG!!!! New Additions to the #ShapeTape Family 💜✨ @tartecosmetics NEW FoundationS !!! I see two different packages !!! (Matte & Hydrating) New Face Brush New makeup sponge and more Will be dropping ➡️ JANUARY- FEBRUARY On their website & @ultabeauty *will keep u updated . . That’s the way to start 2018!!!! ..So ready for this! What about u???🙌🏼💸🙌🏼 #TRENDMOOD #tarte #ulta . Thank you for the AMAZING!!!!! Update @kelseyromero @shannon_finney 😘💜U Rock! . #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek

A post shared by TRENDMOOD (@trendmood1) on Jan 11, 2018 at 5:57pm PST

Excited for the new goodies? Mark those cals for January 21 when you can get your hands on all these at Ulta!

What is your favorite tarte product? Share below!