Tarte Is Making Everyone's Mermaid Dreams Come True

Look at this stuff, isn't it neat? 

ByCarlie D.

Ariel, we’re about to be part of your world! With summer just around the corner, Tarte’s limited edition mermaid-inspired makeup collection is a shore thing for beauty lovers. Accented with shimmery shades and iridescent packaging, the collection looks like it was plucked right out of the ocean.


Ever since we saw Tarte’s teaser back in November, we’ve been obsessing over this gorgeous collection. Now it’s finally time to get our hands on this treasure. Let’s start with the seashell-shaped eyeshadow palette that’s magical on the inside and out. The 14 matte and metallic shades come in glimmering neutrals, jewel tones, and aquatic hues to make us all look like a mermaid queen. Plus, it’s made with natural ingredients like Amazonian clay, mineral pigments, and vanilla extract for long-lasting wear and noticeably smoothe and softer skin. 

All sirens of the sea need a mesmerizing lip, which is why we love the limited-edition Tartiest Holographic Lip Gloss. The vegan gloss acts as a holographic top coat that will change colors with every flash of light. We like to apply it on top of Tartiest Quick Dry Matte Lip Paint, which can withstand even the most passionate kiss from Prince Eric (swoon!). This transfer-proof liquid lipstick is adorned with a mother of pearl-inspired packaging, and it's available in our favorite rosy nude, Exposed. If you’re feeling extra flirty, you can complete the look with Tarte’s new multi-colored Mermaid Lashes

As if all that sparkle wasn’t enough, the collection also includes a beachy Mer-Mist Shimmer Spray for the hair, face and body and a highlighting glitter gel that mimics a mermaid’s glimmering scales. Dab the gel on your cheeks and eyes, and you’ll surely make a splash during festival season. 


The glimmering packaging, mermaid brushes, and iridescent makeup will transform your vanity into an Instagram-worthy display. Everything is not only adorable, but also good-for-you. All of the vegan and cruelty-free formulas are blended with ingredients that will nourish, hydrate, and soften skin. Take the Timeless Soothing Primer, which is flooded with antioxidant vitamins C & E and green bean extract to fight damage, reduce signs of aging, and brighten the skin. Your shell-fies are seriously going to glow!

We can’t wait to swim our way over to this Mermaid Collection, now available on tartecosmetics.com. Grab your fins and go check it out today!