We all know someone who has mastered the art of ghosting—a.k.a. leaving the relationship without a word or text goodbye. Although we can't condone the disappearing act, we can condone a certain translucent powder that takes the dating tactic's name. Indie brand Sugarpill (the geniuses behind Pumpkin Spice eyeshadow!) is dropping "Ghosted," a multi-purpose eyeshadow and highlighter powder to make the act of ghosting a little less painful and a whole lost prettier.
The brand first teased to the new powder on Instagram, describing the new launch as an iridescent "white to violet shade shifter with a luminous blend of transparent red and pink sparkles," which if you ask us, is a recipe for a very happy makeup relationship. The hint of white in the powder naturally lends itself to the "ghosted" namesake, however, we're quite confident that anyone who wears this will find it hard to blend into the crowd. Just take a peek at some of the beauty buffs who got their hands on the powder pre-launch.
As you can see, Ghosted works wonderfully as a violent-hinted highlighter on the cheekbones, brow bones, and inner corner of the eyes. You can shop the new powder for $14 today on sugarpill.com beginning at 10 A.M. PST and here's to hoping this formula lasts longer than your last relationship!
What do you think of this tongue-and-cheek launch? Share your thoughts!