This Insta-Famous Indie Brand is Landing at Ulta

A beauty match made in heaven...

Caitlin M.
ByCaitlin M.
Staff

Beauty-loving Influensters already know they can turn to Ulta for some of their favorite classic makeup and skincare brands—MAC, Benefit, IT Cosmetics, and Urban Decay just to name a few. But lately, we've been spotting some smaller indie brands hitting the virtual and literal shelves of the beauty retailer. From makeup insider favorites like Milani and Morphe to celeb-approved brands like Flower Beauty, the little guys with the cult following are now at the fingertips of the masses and we could not be more excited to show our support—and of course, shop!

The latest of our beauty obsessions to join the Ulta family is an Insta-famous brand many Influensters equally fan-girl over. We're talking about Storybook Cosmetics, of course! The beauty brand known for makeup and makeup tools inspired by your favorite stories has been taking Instagram (and the makeup world) by storm thanks to it's playful designs, clever packaging, and swoon-worthy pigments. 

And although many of Storybook's products have been selling out online, they're about to get even easier to shop thanks to a partnership with Ulta! Ready to see some of the goodies you can shop?

Click on to see what Influensters are loving from Storybook Cosmetics.

About the Author
Caitlin M.
Caitlin M.
Staff
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller
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