"Just start!" Chris C. Wise Shares Her Keys to Success as a Creator
Read all about this Mompreneur extraordinaire
Amateur-blogger-turned-social-media-star, Chris C. Wise's journey is incredibly inspiring. Her authenticity and infectious positivity have made her the successful entrepreneur she is today. She built her online presence from the ground up, and her consistency and hard work are practically unmatched. We were curious to hear how she got to this point and what her predictions for this summer's fashion trends are. Read more about her journey below.
You started your journey as a blogger in 2011. What motivated you to take that step at the time?
When I was a college senior preparing to graduate, I was bored one day and said to myself that I wanted to share what was left of my college experience. So I got on blogger.com, created my blog and it’s been up from there. I wasn’t as consistent with it then but once I went natural in 2012, I started documenting my hair journey on my blog! When I became a stay-at-home mom in 2013, I started sharing my life as a new wife and mom and I am proud to say that I am still blogging about it to this day. The motivation for starting my blog was and remains to enlighten, empower and entertain women all over the world through my life, my style and my journey through motherhood. I love being a source of inspiration and encouragement to people so I’m thankful to have a platform on which I can do just that - it has truly been a blessing to see what has come out of this!
The social media landscape has changed a lot over the past ten years. What is your main advice for someone looking to start their online journey now?
It has changed tremendously. But as cliché as this may sound, I would say: just start! I believe that we all are blessed with special gifts that God placed in us to showcase to the world - and what we do with that gift is up to us. If you're passionate about home decor, share that. If you're passionate about cooking, share that. We all have a unique voice and NO ONE is going to do what you do like you. It takes a lot of hard work, perseverance and perfecting your craft but the most important factor of your journey is starting! Figure out what platform you want to utilize for your craft, invest in good equipment if you can. If not, use what you have because it’s all you really need to be honest and do the work! If you go back on some of your favorite bloggers, influencers or celebrities’ pages and see when and how they started, you will see their content wasn’t perfect BUT they started...YEARS ago! And as of late, they are reaping the harvest because they didn’t give up.
(Pssst... Chris has a video about how to start a blog on her YouTube channel - watch it here!)
In a blog post highlighting her goals and expectations for the next few years, Chris is rocking a beautiful outfit that her parents brought her back from Liberia! You can also find a few pics of this pretty set and many others on her IG.
You’re everywhere! What’s your favorite platform to post on at the moment?
Right now, it's TikTok because it’s a platform on which you can really be yourself. You can be as goofy, authentic and as crazy as you want and people can relate. And not to mention, the algorithm works in your favor so it’s easy for people and business owners to become successful - sometimes overnight! I do love Instagram and YouTube but at times, it feels like a comparison trap. But since I’m active on those platforms, I try my best to put out high-quality, engaging content, show up for my beautiful community and share my gift on my pages.
Many parents have had to change their routine during the pandemic. Has this new schedule affected your creative process? How do you keep up your consistency online even on the busiest days?
Honestly, it has made my creative process better! Ever since I joined TikTok last year, I’ll sit there one minute and then a crazy creative idea pops in my head - I’ll tell my kids or husband about it and they’ll say: “Let’s do it!”. And it ends up going somewhat viral online. I do have a planner that I use to keep track of appointments, deadlines, etc. And I also use a content calendar: I print it out monthly from mominfluence.co and I absolutely love it! Although I love sticking to a routine and being consistent, more times than not, when I create content spontaneously, that is usually what does well.
In your blog, you talk about being a “Mompreneur”, can you explain this term to our community? What does it mean to you?
By definition, a mompreneur is a creative, multi-tasking woman who bravely manages the demands of running a business as an entrepreneur and the blessings of motherhood at the same time. And that is me to the T! Having children has always been a dream of mine but when I became a stay at home mom, I never thought that would be what God called me to do. I am a busybody who likes to be on the go and to work for what I want but after so many job rejections, I decided to turn my lemons into fruit punch and create an opportunity for myself utilizing my social platforms. Now, I’m able to be at home with my kids, take them to school and be there for their activities, while building a profitable business from the comfort of my home. I didn't grow up knowing much about business and how to successfully run one, so I have been self-learning on how to grow as an entrepreneur and to make sure that I build an abundant legacy for my kids.
You’ve been vocal about your personal hardships and you’re now an advocate for mental health. How do you make sure to keep social media fun and not a source of stress or comparison?
Yes, I am very vocal now because I suffered in silence for years. I’m not going to lie, social media is a huge trigger for me when it comes to mental health. There are times when I feel like I’m not doing enough, that I don’t have the body, that I’m not getting big brand deals, that I don’t have the fancy house, etc. But over time, I’ve learned that people only show you what they want you to see, sometimes to hide the pain that they are enduring behind the scenes. Plus, why do we compare ourselves to people we don’t even know or talk to in person on a daily basis? To help me with the comparison trap, I try my best to focus on my lane and on what God has called me to do on my platforms - I am very unique and have a special gift that He wants me to bring to the world and it’s not going to look like what everyone else is doing. Coming to terms with that has helped me stay true to myself and trust the process knowing that everything that I am working for will pay off eventually!
You’re a proud Black Creator and encourage your community to #BuyBlack. What are your favorite black-owned brands whose products you can’t live without?
Yessss, I love supporting Black Owned Businesses! I have been doing so for YEARS, before it became a hashtag, and I continue to do so to this day! There are so many to name, especially back in Baltimore - I would go to restaurants and small shops that sold body butters, jewelry and so much more. I miss those places so much! But brands I am loving right now are Black Girl Sunscreen, Melanin Haircare, Mielle Organics and Therapy For Black Girls. I also need to order a candle for FORVR Mood by Jackie Aina! The list goes on... SUPPORT BLACK BUSINESSES AND CREATORS!
Let’s talk fashion. After a year of staying in, we all can’t wait to go out in fresh new outfits. What do you predict will be this summer’s main trends?
I think there are going to be a lot of two piece outfits, like co-ord sets! We have been locked up for too long wearing pajamas, loungewear and comfy wear to the point where people are going to let loose this summer - I know it’s going to be Hot Girl Summer for a lot of women out there and I don’t blame them!
What do y'all think, will it be it be all about matching sets this summer? Tell us in the comments below! And don't forget to follow Chris on IG.