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This New Hair and Skin Brand is Changing the Natural Game
Courtesy Seed Phytonutrients
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This New Hair and Skin Brand is Changing the Natural Game

Seeds are just the half of it.

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April might be the unofficial month devoted to all things natural and eco-friendly, but adopting this nature-conscious way of life is now becoming more than just a once-every-year occurrence for the beauty world. Now, more than ever, beauty companies are incorporating more natural ingredients, sustainable practices, and eco-friendly packaging into their larger brand ethos. And, many are taking it a step further and creating entirely new product lines to answer the consumer call for both good-for-you and good-for-the-planet products.

Most notably, Unilever dropped Love Beauty and Planet, a body and hair line devoted to the millennial desire for totally sustainable packaging and ingredients. Concurrently, they also introduced an apothecary-inspired hair and body line ApotheCARE Essentials that's free of parabens and dyes and utilizes more natural fragrance blends. And Garnier came out with a line of at least 96 percent naturally derived skincare products called Skin Actives Naturals.

 

seed phytonutrients
But the latest major beauty brand to take on the natural beauty space is L'Oréal with their brand new Seed Phytonutrients line. The new 16-piece line consists of products for hair, body, and face that are gluten-free, paraben-free, sulfate-free, and cruelty-free. The formulas are also all between 93 to 100 percent natural. But, what's probably the most noticeable about Seed is the packaging. Each product comes packaged in "earthy-looking" brown packaging that's actually made from 100 percent recycled materials and is totally recyclable and compostable post-use. Not to mention it's safe for use in the shower!

But the story behind Seed is also worth noting. The brand is actually a creation of L'Oréal big-wig who just so happens to be a farmer. In fact, the ingredients used in the products are sourced from local farms in Pennsylvania where the brand is HQed. And of course, seeds are at the heart of the brand. The brand actually utilizes a cold-press process to extract nutrients for products. And, there's even a little tribute to the brand's farm heritage: There's a package of seeds housed inside some of the products that you can open up and plant post product use.

 

Now when it actually comes to products, there's a bit of everything. There are five for hair, six for face, and seven for body. (We expect products like the Daily Hair Cleanser ($24), Ultra Rich Facial Cream ($45), and Body Moisturizer ($24) to become fast stars!) And the ingredients are natural beauty favorites that you'd expect: camelina seed oil, sunflower seed oil, jojoba, coconut, and safflower seed oil just to name a few stars of the face and body line. 

 

seed phytonutrients

You can shop the entire line ($12 to $55) online at seedphytonutrients.com.

What do you think of this new brand? Have you tried Seed before? Share your favorite natural brands below!

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