April might be the unofficial month devoted to all things natural and eco-friendly, but adopting this nature-conscious way of life is now becoming more than just a once-every-year occurrence for the beauty world. Now, more than ever, beauty companies are incorporating more natural ingredients, sustainable practices, and eco-friendly packaging into their larger brand ethos. And, many are taking it a step further and creating entirely new product lines to answer the consumer call for both good-for-you and good-for-the-planet products.
Most notably, Unilever dropped Love Beauty and Planet, a body and hair line devoted to the millennial desire for totally sustainable packaging and ingredients. Concurrently, they also introduced an apothecary-inspired hair and body line ApotheCARE Essentials that's free of parabens and dyes and utilizes more natural fragrance blends. And Garnier came out with a line of at least 96 percent naturally derived skincare products called Skin Actives Naturals.
But the story behind Seed is also worth noting. The brand is actually a creation of L'Oréal big-wig who just so happens to be a farmer. In fact, the ingredients used in the products are sourced from local farms in Pennsylvania where the brand is HQed. And of course, seeds are at the heart of the brand. The brand actually utilizes a cold-press process to extract nutrients for products. And, there's even a little tribute to the brand's farm heritage: There's a package of seeds housed inside some of the products that you can open up and plant post product use.
Earth Day comes once a year, but at Seed we believe our planet should be celebrated every day. That’s why we’ve included a surprise in our collection! Once you’ve finished your shower-friendly @ecologicbrands bottle, crack it open to get your @hudsonvalleyseedco heirloom seeds. 🌱 🌍 ♻ 💖 🌿 #SeedPhytonutrients #FarmtoBeauty #earthmonth #earthday #papernotplastic #greenbeauty #ecofriendly #loveourplanet #reducereuserecycle #mothernature #planetfriendly #consciousliving #wastefree
Now when it actually comes to products, there's a bit of everything. There are five for hair, six for face, and seven for body. (We expect products like the Daily Hair Cleanser ($24), Ultra Rich Facial Cream ($45), and Body Moisturizer ($24) to become fast stars!) And the ingredients are natural beauty favorites that you'd expect: camelina seed oil, sunflower seed oil, jojoba, coconut, and safflower seed oil just to name a few stars of the face and body line.
You can shop the entire line ($12 to $55) online at seedphytonutrients.com.
What do you think of this new brand? Have you tried Seed before? Share your favorite natural brands below!