Sally Hansen and Snapchat Launch AR Nail Polish Try-on Lens

First-of-its-kind Lens lives in Snapchat carousel 

Corrie D.
ByCorrie D.
Staff

Yesterday, nail-icon Sally Hansen launched a first-of-its-kind AR nail polish try-on lens in partnership with Snapchat. The new lens will live in the Snapchat carousel and allow anyone on the platform to preview the new Miracle Gel Marine Metals color collection and Miracle Gel Shiny Top Coat, which launched earlier this summer.  The collaboration marks the first-ever sponsored virtual nail try-on for Snapchat in the U.S. market. Users will have the chance to virtually "try-on" the six new colors in the Miracle Gel collection before swiping up to purchase. 

The Sally Hansen nail polish try-on lens is powered by the new SnapML offering which lets any developer power Lens AR  try-on technology through their own machine learning models. In addition to being accessible on the Snapchat carousel, user can unlock the lens via Snapcode which will be embedded on SallyHansen.com

Will you be playing with this new Snachat lens? Let us know what you think in the comments below. 

About the Author
Corrie D.
Corrie D.
Staff
Former Influenster. You can see my reviews and product insights on my OG Influenster account: @corriedavidson. Follow me on Instagram @CorrieReviews, YouTube @CorrieDavidson, tiktok @CorrieDavidson.