Sally Hansen® Insta-Dri® X Sour Patch Kids® Collab Will Help You Nail Halloween
No tricks, all treats
The Sally Hansen® Insta-Dri® X Sour Patch Kids® nail polish collection is back (for the second year in a row) and bolder than ever with a fiendishly gorgeous assortment of limited-edition shades. This colorful collection is inspired by the most popular Sour Patch Kids® colors and flavors you know and love – for a spooky, quick-drying manicure that’s ready for tricks and treats.
“This is year two of our partnership with Sour Patch Kids®, and we couldn’t be happier to continue our collaboration with this playful and tasty brand,” said Celia Tombalakian, Vice President, Global Marketing for Sally Hansen. “Timed once again to coincide with Halloween, we’re pulling out all the spooky stops with this limited edition collection, including a new ‘Sugar Shade’ finish featuring bold, chunky glitter. Pairing the vibrant colors of Sour Patch Kids® with our best-selling Insta-Dri® formula and lots of texture, we’ve created the perfect recipe for hauntingly beautiful nail looks.”
The limited-edition Sally Hansen Insta-Dri® X Sour Patch Kids® collection features vibrant, thrilling shades wrapped in fun packaging:
- First Sour, Then Sweet: This playful clear polish features ghostly white sugar glitter that gives that sweet and sugary finish
- R.I.P-urple: An electrifying purple polish that will send shivers down your spine
- The Un-red: Bring zombies back to life with this punchy, blood red shade
- Ghouls Night Out: Take your ghouls out on the town with this spooky, creamy black hue
- Full Moon: A “boo-tiful” ocean blue featuring a new Sugar Shade finish
- Hallo-Queen: This dazzling, multi-color Sugar Shade is pure royalty
- Slime All Yours: Acid green gets extra razzle-dazzle from the Sugar Shade sparkles
Sour Patch Kids® Brand manager Mili Laddha said, “Sour Patch Kids®, fans are so loyal that they are painting their nails the colors of the kids! Leveraging this insight, we’re so proud to partner yet again with Sally Hansen® Insta-Dri®, and create fun nail colors for teens inspired by our candy.”
Sally Hansen® Insta-Dri®, the #1 quick-dry polish in the United States, features a 3-in-1 formula with a built-in base and top coat for streak-free shine that dries in just 60 seconds. The Insta-Dri® brush provides full coverage in just one stroke, so you can complete your spooky look quicker than the time it takes to finish your candy.
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