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This Indie Beauty Line Might be Coming to a Sephora Near You

This Indie Beauty Line Might be Coming to a Sephora Near You

Shopping natural has never been so easy.

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RMS gained some serious attention a few years back for its editor and celeb favorite Living Luminizer. And since then, the natural beauty brand hasn't slowed down. Founder Rose-Marie Swift has done the difficult task of making organic makeup both beautiful and wearable. In fact, the brand has become so popular that it's landed on Sephora.com. And just this weekend, the brand shared on Instagram that it is moving into select Sephora stores as well!

As of now, RMS is in 35 Sephora stores in eight different states. If you're living in Texas, California, Illinois, New York, Hawaii, Oregon, Washington, and Virginia, you're in luck and might be able to shop the products IRL. (Click here to see if you live near one of the special Sephoras!)


Although you can still shop the brand online, this is BIG news. It takes a lot to land in Sephora stores, and for an indie natural beauty brand to earn space in stores, shows just how popular the natural movement is and how much people adore RMS—this editor included!

Still dying to try some of the products? Here are three must tries below!

Influenster Pick: RMS Beauty Living Luminizer

rms living luminzer

The OG of dewiness, Living Luminizer is the perfect no makeup-makeup find.

Editor's PickRMS Beauty Signature Set

rms beauty signature set

This mini palette is a total summertime must. With the legendary Master Mixer, Living Luminizer, Smile lip2cheek, Spell lip2cheek, and Simply Cocoa lip and skin balm, it has you covered!

Founder pick: RMS Beauty Oil

rms beauty oil

Rose-Marie herself adores this oil and says it's one of her top-three must haves! Need we say anymore?

Have you tried any RMS products? Which are your favorites? Share your Sephora shopping list below!

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