We've known Reese Witherspoon for her acting chops (and her red carpet style, naturally), but we'll soon know her by a new title: Storyteller-in-Chief of Elizabeth Arden. The Oscar-winning actress and business woman was just revealed as the classic beauty brand's new go-to.
How can we expect to see Reese's expertise, you might ask? She'll be helping to "shape the brand’s narrative, through its advertising campaigns and marketing programs," Elizabeth Arden shared in a release. And this makes perfect sense to us. Reese is a top female entrepreneur herself, leading the charge of her lifestyle brand, Draper James.
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” Reese said in the release. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” She went on to say in the release: “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
We can only hope this means we'll be seeing a lot more of Reese in the beauty world in 2017.
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