Reef x OPI Collab is What Pedicure Dreams Are Made Of
From the salon to the beach
Iconic summer footwear brand REEF has teamed up with nail care giants OPI to serve up this Summer's most perfect collab in honor of OPI’s 40th anniversary. Starting April 19, 2021, you can match your flip flops to your pedicure with colorful additions to the REEF Seas collection.
“In recent years, REEF has put a focus on developing innovative and thoughtful collaborations with well-known brands in various categories to expand our brand fan universe and provide a unique consumer experience,” said Mike Jensen, President of REEF. “When we got the opportunity to partner with another iconic California brand, OPI, we were excited to merge our fashion and beauty communities together for a colorful and stylish collaboration that embodies the brand spirits of both OPI and REEF.”
The new women’s REEF x OPI collection lets fans of both brands express themselves through style and color. The REEF x OPI collection features the trendy REEF Seas flip flop, with each footbed bearing the name of the featured signature OPI shade. The first three shades in the collection are:
- “Gelato on my Mind,” a sweet and icy-cool, pastel blue (matching nail laquer)
- “Do You Lilac It?,” a light purple with attitude (matching nail laquer)
- “Tiramisu For Two,” a sweet coffee cream (matching nail laquer)
“OPI has always aimed to make nail color personal. We do this by going beyond the world of beauty and reaching other industries that are a part of women’s everyday lives,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With our fashion-forward, playful, and iconic color, OPI is the ideal inspiration for a sandal collection and REEF has a renowned reputation for quality and comfort. This season, your flawless pedicure can match your sandals – whether to and from the salon or on the beach!”
The spring launch of the REEF x OPI collection is the first of three different drops that the two brands will collaborate on throughout 2021, including an exciting partnership with top designer shoe retailer, DSW, to feature the new collection and matching nail shades at The W Nail Bar at select DSW locations.
Announced in June, the second set of colors to drop in this collection are:
- "Strawberry Margarita," a bright pink (matching nail laquer)
- "Sun, Sea, and Sand in My Pants," a sunshiny yellow (matching nail laquer)
- "Cajun Shrimp," a spicy shade of coral (matching nail laquer)
Which nail colors would you want your REEF Seas to match this summer?