Ramona Cruz-Peters Dishes on Pressure Cooking
Her first cooking rule—never skimp on garlic.
Ramona Cruz-Peters had a successful career in marketing and public relations before she decided to take a leap of faith and turn her passion for cooking into a full-time job. Born in London and raised in Southern California, this Puerto Rican creator inspires her online audience to live their lives to the fullest through her blog, Fab Everyday. She regularly creates easy-to-follow recipes on her various social accounts and publishes quality content on a broad range of topics. Whether on fashion, travel or interior design, Ramona's stylish posts always feature something creative. We were curious about how she does it all, and she was kind enough to respond to every one of our questions.
Your blog, Fab Everyday, encourages people to “live fabulously” since 2008! What made you want to start your journey as an online blogger at the time?
I started my blog shortly after my wedding. Before that, I was sharing my wedding planning on The Knot. I found so much inspiration from others online that I felt compelled to return the favor and give back. When I found something beautiful or discovered a great DIY, I wanted to share it with the world. After my wedding, I didn't want to limit myself to just wedding planning, so I began Fab Everyday. From that point, I decided to share inspiration for the many different phases of my life journey, from having and raising my children, decorating my first home, everyday recipes and entertaining, our travel adventures, and more.
The family is growing! Meet Ramona's two kids, Grayson and Sawyer. Source (Allrecipes magazine).
I maintain a detailed editorial calendar, and I try to make my content work across many channels—just tweaking the voice or format a bit to reach my audiences and the demographics on each of them. For example, a new video will usually accompany the launch of a new blog post. I'll often edit the video in longer formats for YouTube and Facebook, 30-60 second square formats for Instagram and Pinterest, and now 9:16 formats for TikTok, Reels, and Pinterest Idea Pins. I then make sure I'm cross-sharing the content in as many places as possible to generate more eyeballs and clicks. It can be a lot to manage, but as I said, I try to be efficient about it so I can stretch the content in many ways.
And what is your favorite platform to create content for?
It changes all the time! There are times where I primarily find my inspiration on Instagram, and then I find Twitter more enjoyable for one-on-one communication. Lately, I find myself enjoying the creativity and quick-edit functionality of TikTok and Instagram Reels. Overall, Pinterest is probably my favorite platform, as it seems to be the best fit for sharing the inspiration on Fab Everyday for the world to find.
Ramona in her office, taking over the world, probably. Source.
You also have a background in Sociology with a degree from UCLA. Do you think studying in this field informs the way you communicate with your audience on social media?
My original career plan was to go into broadcast journalism, so my Sociology degree and internship experience supported that. I chose to study Sociology instead of communications. I thought it would provide me with a broader view of society and help me better understand human behavior, other cultures, and sub-cultures. After college, I went a different route and instead began my career in communications, marketing, and public relations, which gave me the corporate and business side of the puzzle. I had no idea at the time that my path would come full circle and that I would be working for my media outlet.
I try and remember that different readers come from broadly different perspectives, which helps me try to meet the needs of many people. "Fabulous" living means different things to different people, so I never want to presume that someone would want to imitate my life exactly. Instead, I like to offer a variety of projects and recipes so that people can pick and choose what resonates with them, and I'll show them how to do it the easy way to save time and money.
I love how approachable you made your cookbook, “Pressure Cooker Cookbook for Beginners” (published in March 2020). What made you decide to center your first book on this type of cooking?
Like many home cooks, I became obsessed with the Instant Pot after I started using it. When I started seeing all of the possibilities of what it could do (not just stews, but breakfasts, appetizers, desserts, sauces, and more)—I wanted to share it with everyone! When I first started using it, there was a learning curve that included a lot of lingo I was unfamiliar with—along with a bit of intimidation about how to use it safely.
I also kept hearing a similar story from people: they had purchased an Instant Pot on sale during the holidays or received one as a gift but had it still sitting in the box, afraid to use it. The book's mission was to help teach beginners the basics to feel more confident using the device while introducing them to easy recipes for a variety of meals and courses to open them up to the possibilities.
You mention on your blog that your family’s Puerto Rican recipes play a big part in your cooking style. Can you tell us more about that?
Most definitely! I learned to cook from my parents and by cooking with my family. I learned the importance of garlic (I use it in pretty much every non-sweet dish). I love using a lot of savory spices, pork products, green olives, and coconut. I've especially enjoyed adapting some of the family recipes for different cooking methods, like the Instant Pot, air fryer, even plant-based versions, to try and reach new home cooks with delicious Puerto Rican flavors.
In terms of cooking, can you name other Hispanic creators who inspire you online? Our members are always on the lookout for new people to follow!
We’re quite curious now—is there another cookbook in the works? What other projects can we look forward to seeing on your feed?
I am very excited to share that I am working on my second cookbook as we speak! I can't share a lot about it yet, but we are targeting a spring 2022 launch. It is a lot of work, but I love it. Aside from the book, I hope to be in front of the camera more in the future and would love to do more live cooking and entertaining demonstrations.
Have you ever tried using a pressure cooker for a recipe?
Tell us about your experience in the comments below!
And don't forget to follow Ramona on Instagram to get inspired by her delicious recipes.