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How to Use the New PÜR PRO X Etienne Ortega Palette

How to Use the New PÜR PRO X Etienne Ortega Palette

From the master himself!

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You might already have heard the Insta-buzz about this palette. In fact, you might already be on the wait list for this bad boy. We're obviously talking about the PÜR PRO X Etienne Ortega Eyeshadow Palette, the new 18-shade palette was created in collaboration with Etienne Ortega, one of the hottest makeup artists in the biz.

pur x etienne ortega
Courtesy PUR

Known for his A-list clients like Nicki Minaj, Kate Beckinsale, Mariah Carey, Christina Aguilera, Kourtney, Kim and Khloe Kardashian and Kendall, Kylie, and Kris Jenner, Etienne is one makeup guru we know we can count on to deliver the color. And his palette with beauty blogger fave brand PÜR does not disappoint.


With 18 crazy pigmented, crease-free shades that were chosen to "evoke the makeup artist’s signature style of effortless glamour," this is truly a versatile palette. There are both matte and shimmer finishes and shades that ranges from warm neutrals to cooler staples, making it ideal for the makeup pro and the everyday addict. So how should you use this palette? Well, according to Etienne, there are no rules!

Courtesy PUR

He told us the best way to master his new palette is to banish rules and simply have fun and explore different looks. He suggests going for everything from a smokey eye or a soft gorgeous bronze look ("Great for Fall!" he says.). ""The cool thing about these colors is that you can mix and match everything!" he says. "Everything is so versatile and it's fun to mix unexpected colors that we are used to."

Personally, we're already picturing all the magic we could do with the Paradise and Midnight shades. "It's always nice to layer shadows and use a good primer to create a nice texture to the eyes!" Etienne adds. Basically, do as Etienne commands and "get out of your comfort zone!" We couldn't agree more.

You can shop the PÜR PRO X Etienne Ortega Eyeshadow Palette for $42 starting September 18 at purcosmetics.com.

What do you think of this palette? Is this on your must-shop list? Share below!


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