It seems like there are new products hitting the shelves at Sephora daily. But rarely do we get a whole new brand thrown into the mix. But that's just what we get today with Pretty Vulgar. The new beauty brand just hit shelves at Sephora and Sephora.com today. Get the scoop on the new launch below.
Created by a "flock" of beauty industry veterans, Pretty Vulgar is based off of the idea of beautiful contradictions. Inspired by "the many individual characteristics, looks, colors and types of beautiful birds all around us," Pretty Vulgar is cruelty-free, and paraben, sulfate, and phthalate-free. Not only does the vintage-inspired beauty brand embrace the contradictions in life (the good and the bad), but it encourages users to also embrace their individuality.
As if the messaging wasn't already enough to sell you, the packaging will be. Inspired by vintage designs, the Pretty Vulgar packaging is anything but vulgar. It's floral and fantastical and downright magical. We can already imagine the Instagram posts happening in our minds.
If you're finding it hard to decide which of the 81 new products Pretty Vulgar is launching at Sephora to shop first, allow us to be of some assistance. Here are our top five picks!
These rich wearable colors come housed in a stunning cage-like palette design.
If these aren't the most beautiful lippies for spring, we don't know what else is.
Fake a perfect complexion with this blurring mousse!
Just a kiss of color is all you need with these glosses.
Equal parts a feast for the eyes and a treat for the lashes, this mascara might be the cream of the crop!
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