10 Purple Beauty Products to Celebrate Pantone's 2018 Color of the Year

In case you're into matching like that.

ByCaitlin M.

Yesterday, Pantone announced its selection for 2018's Color of the Year. And it's a bold choice! The shade, Ultra Violet, has been dubbed as the pick for the new year. The purple shade is bright and vivid, yet not neon or pastel. Pantone notes this hue "communicates originality, ingenuity and visionary thinking," says Pantone Color Institute executive director Leatrice Eiseman.

We're thinking it's a perfect shade to incorporate into a beauty bag. Whether you're opting to wear a variation of the violet or simply crave a similarly stunning purple package, we found 10 options to help you do so. Get ready, 2018, this is going to be a beautiful year.

See our picks for Ultra Violet beauty products here.

About the Author
Caitlin M.
Senior Editor at Influenster. Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller
Begin Slideshow