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Pantone Has a New Color—Here's How to Shop It

💜 And it honors Prince. 💜 

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Last week Pantone announced it was paying tribute to Prince in the biggest way. The company synonymous with color teamed up with the Prince Estate to announce that Prince was receiving his own honorary color. Prince, a.k.a. “Love Symbol #2” is a blue-based purple inspired by the singer's custom-made Yamaha purple piano that was originally scheduled to go on tour with him prior to his passing last year, the company said in a release.

As everyone knows, Prince and the color purple became intertwined throughout his career from "Purple Rain" to his extravagant costumes. This particular shade of purple was created to convey the same "mystery, intrigue and unconventionality" that Prince did and thus will be the official color used across the brand he left behind, Pantone and the Prince Estate say.

If you're looking for a way to pay tribute to Prince yourself, might we suggest adding a little purple into your daily life? We rounded up some purple-clad products to offer little reminders of the singer's individuality and legacy to help bring a smile to your face.

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Pantone Has a New Color—Here's How to Shop It Begin
Deborah Lippmann Gel Lab Pro Nail Color Collection in Purple Haze
Urban Decay The Velvetizer Translucent Mix-in Medium
Ciaté London Glitter Flip in Iconic
ghd Classic 1

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